Marketing Analytics Glossary

In this glossary we define the main terms related to Marketing Analytics, providing details and practical examples.

New Users

In this article, we will define what are the New Users in Google Analytics 4 and explain how to track them with Rows.

Average Engagement Time

In this article, we will define what is the Average Engagement Time in Google Analytics 4 and explain how to track it with Rows.

Exit rate

In this article, we will define what is the Exit Rate in Google Analytics 4 and explain how to track it with Rows.

User Stickiness

In this article, we will define what is User Stickiness (i.e. User Retention) in Google Analytics 4 and explain how to track it with Rows.

Content Grouping

In this article, we will define what is Content Grouping in Google Analytics 4 and explain how to implement it with Rows.

Engagement Rate

In this article, we will define what is Engagement Rate in Google Analytics 4 and explain how to track it with Rows.

Channel Grouping

In this article, we will define what is Channel Grouping in Google Analytics 4 and explain how to use it in Rows.

Engaged Sessions

In this article, we will define what are the Engaged Sessions in Google Analytics 4 and explain how to track them with Rows.

Bounce Rate

In this article, we will define what is the Bounce Rate in Google Analytics 4 and explain how to track it with Rows.

Path Exploration

In this article, we will explain what is Path Exploration feature in Google Analytics 4.

Add to Cart

In this article, we will define what is Add to Cart in Google Analytics 4 and explain how to track it with Rows.

Table of Contents: Marketing Playbook

Learn how marketers use Rows to set up ads reports, build Google Analytics and Search Console dashboards and monitor social media activity.

How to monitor your growth experiments with Google Analytics

Learn how to build a report to monitor the results of your growth experiments, with Google Analytics

How to set up a custom traffic report with Google Analytics

Learn how marketers use Rows to build a custom traffic report with Google Analytics, tracking views, bounce rates and conversions, across any dimension.

How to measure your blog performance with Search Console and Analytics

Learn how to build a performance report for your blog

GET_METRICS_GOOGLE_ANALYTICS_4

Get a report with Google Analytics 4 metrics within a date range. Dimensions and filters are also available.

GET_ANALYTICS_REPORT_YOUTUBE

Get detailed insights about your YouTube channel.