Table of Contents: Marketing Playbook
Learn how marketers use Rows to set up ads reports, build Google Analytics and Search Console dashboards and monitor social media activity.
The Marketing Playbook is a collection of articles on how to leverage Rows to deal with some of the most common marketing activities. Each chapter illustrates tasks related to specific marketing subfields: let's go through them one by one.
Social media management refers to a broad set of actions, devoted to the management and expansion of businesses social media accounts.
- Tracking your follower-base growth on social media
- Measuring your Facebook and Instagram posts performances
- Measuring your LinkedIn posts performance
- Monitoring the activity of any Twitter account
- Tracking mentions or hashtags on Twitter
- Tracking the retweets of any Tweet
Performance marketing includes any advertising activity whose spending is proportional to quantitative results metrics, such as impressions and/or clicks. This is now the most common way of conducting online marketing, both on social media, search engines, and other ads platform.
- Setting up a Google Ads report
- Setting up a Facebook/Instagram Ads report
- Setting up a Linkedin Ads report
- Building campaign tracking URLs
SEO stands for 'Search Engine Optimization' and comprehends a variety of tasks whose aim is to improve the rank position of your website on the main search engines.
- Monitoring your website search performance with Search Console
- Tracking keywords' performance with Search Console
- Planning your link-building activity
- Tracking on-page SEO elements
- Tracking your competitors’ website loading performance with PageSpeed
- Auditing your website loading performance with PageSpeed
Growth marketing is a subfield of marketing that refers to various activities that go beyond the traditional marketing model (positioning and channeling a product or service). It focuses on growth and scale, leveraging analytics coming from product or comms experiments, sales campaigns, or data acquisition.
- Planning and tracking your growth experiments
- Monitoring your growth experiments with Google Analytics
- Setting up a custom traffic report with Google Analytics
- Enriching a leads list and automating uploads to CRM
Content marketing encompasses the production of any content whose aim is to attract, convert or retain (potential) customers, for example, blog, video channels, and PR coups.
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