Google AdsNot a big fan of functions?
Use the Actions Wizard to configure any action in Rows without functions.
Parameter List
Syntax
GET_KEYWORD_METRICS_GOOGLE_ADS(account_name,
[campaign]
, [date_range]
, [metrics]
, [dimensions]
)account_name
Name or ID of your Google Ads account. For example: "Personal Ads account".
[optional] campaign
Name or ID of your campaign. For example: "Website Campaign".
[optional] date_range
The date range for your report. For example: ">2019", ">2019-11-01" or "[2010-01-01;2019-01-01]".
[optional] metrics
The metrics from your Campaign. For example: metrics.CTR or metrics.average_cost. By default, it returns the most common metrics about the Campaign.
Selected options:
Absolute Top Impression %
Active View CPM
Active View CTR
Active View Impressions
Active View Measurability
Active View Measurable Cost
Active View Measurable Impressions
Active View Viewability
All Conversions
All Conversions by Date
All Conversions Value
All Conversions Value by Date
All Conversions Value per Cost
Average Cart Size
Average Cost
Average CPC
Average CPE
Average CPM
Average CPV
Average Order Value
Average Page Views
Average Time on Site
Bounce Rate
Clicks
Conversions
Conversions by Date
Conversions from Interactions Rate
Conversions from Interactions Rate
Conversions Value
Conversions Value by Date
Conversions Value per Cost
Conversions Value per Interaction
Cost
Cost of Goods Sold
Cost per All Conversions
Cost per Conversion
Cost per Current Model Attributed Conversion
Cross Device Conversions
Cross-Sell Cost of Goods Sold
Cross-Sell Gross Profit
Cross-Sell Revenue
Cross-Sell Units Sold
CTR
Current Model Attributed Conversions
Current Model Attributed Conversions Value
Engagement Rate
Engagements
Gmail Forwards
Gmail Saves
Gmail Secondary Clicks
Gross Profit
Gross Profit Margin
Historical Creative Quality Score
Historical Landing Page Quality Score
Historical Predicted CTR
Historical Quality Score
Impressions
Interaction Event Types
Interaction Rate
Interactions
Lead Cost of Goods Sold
Lead Gross Profit
Lead Revenue
Lead Units Sold
Orders
Percent New Visitors
Phone Calls
Revenue
Search Absolute Top Impression % (Auction Insight)
Search Absolute Top Impression Share
Search Budget Lost Absolute Top Impression Share
Search Budget Lost Top Impression Share
Search Click Share
Search Exact Match Impression Share
Search Impression Share
Search Impression Share (Auction Insight)
Search Outranking Share (Auction Insight)
Search Overlap Rate (Auction Insight)
Search Position Above Rate (Auction Insight)
Search Rank Lost Absolute Top Impression Share
Search Rank Lost Impression Share
Search Rank Lost Top Impression Share
Search Top Impression % (Auction Insight)
Search Top Impression Share
Top Impression %
Units Sold
Value per All Conversions
Value per All Conversions by Date
Value per Conversion
Value per Conversion by Date
Value per Current Model Attributed Conversion
Video Quartile P100 Rate
Video Quartile P25 Rate
Video Quartile P50 Rate
Video Quartile P75 Rate
Video View Rate
Video Views
View-Through Conversions
[optional] dimensions
A field or segment of your report. For example, the bidding strategy.
Selected options:
Account
Ad Group status
Ad network type
Advertising channel sub type
Advertising channel type
Auction insight domain
Bidding strategy
Bidding strategy type
Campaign
Campaign budget
Campaign group
Campaign ID
Campaign name
Campaign optimization score
Campaign status
Click type
Conversion (Action)
Conversion (Action Category)
Conversion (Action Name)
Conversion adjustment
Conversion - lag bucket
Conversion or Adjustment lag bucket
Date
Day of the Week
Device
End Date
Estimated CPC for first page
Estimated CPC for first position
External conversion (Source)
Labels
Location goal for target IS
Match Type
Max CPC bid limit for target IS
Month
Month of Year
New vs Returning customers
Quarter
Slot
Start Date
Target CPA
Target impression share
Target ROAS
Week
Year