How to plan your annual financial budget

Learn how founders can use Rows to plan and monitor a startup full budget, such as people, technology, marketing and sales expenses.


Budget monitoring is the bread and butter of any successful founder. Without it, any company is just like a ship without a sail - adrift and at the mercy of the financial seas.

By keeping a close (and smart) eye on our expenses, a founder can avoid financial pitfalls and make the most of the company's limited resources. Plus, it demonstrates to investors that the company can handle its money, which can be the deciding factor in securing further rounds.

In this short guide, we'll walk you through a simple - yet effective - financial budget model.

Here's a sneak peek of what you'll get:

Screenshot 2022-12-08 at 14.09.00

Let's start!

To use our template, follow the link Financial budget, click on Use template and save it in one of your workspace’s folders.

This template offers you an easy UI to build and monitor your company's main budget over time.

Let's reverse-engineer it together.

First, use columns A and B of the Monthly expenses table to input your cost items' description and their annual budget.

Screenshot 2022-12-09 at 15.25.28

The table will automatically split each cost evenly throughout the year, showing the expected expenses for each month starting from column D.

The third column for each month displays the delta between the actual expense and the expected one, in green if some budget is left and in red if it is over budget:

Screenshot 2022-12-09 at 15.25.42

The Report and chart page include some summary stats for each expense category and a chart.

The Summary table shows the total budget, the year-to-date spending, the remaining budget, and the percentage progress for each spending category. The latter is displayed in green if the value is below 50%, yellow if above 50% and red if above 90%:

Screenshot 2022-12-09 at 15.26.15

The Allocation pie chart gives you an immediate representation of the weight of each spending category over the total budget:

Screenshot 2022-12-09 at 15.26.22

Embed into documents

Finally, if you are using Notion or any other internal tools that support iframes to build a report, you can embed any table or chart of this spreadsheet in your document. Just click on the ... icon in the top right corner of any table or chart and pick Embed. A modal will open, as follows:

Embed new modal

Before embedding, you need to grant access to it. To do so, toggle on the Share privately option and then hit the Copy URL button: your element is now ready to be pasted into your favorite tool.

Embed new open

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