The role of keyword misspelling in digital marketing strategies is quite intriguing and can be surprisingly beneficial. Often, internet users make typos or spelling errors while searching online. Acknowledging and incorporating these misspellings in your keyword strategy can help capture an audience that might otherwise be missed.
This approach ensures that your content or ads are displayed even when potential customers don't enter the perfectly spelled search terms. It's about tapping into the real, sometimes imperfect, behavior of users to widen your reach.
AI can play a significant role in enhancing this aspect of a performance marketing manager's strategy, suggesting relevant misspellings to include in your keyword list. By fine-tuning the targeting with the help of AI, performance marketing managers can effectively increase their campaign's reach and efficiency, capturing a segment of the audience that is often overlooked.
Use this template to get familiar with our AD_CONTENT_OPENAI function.
How it works
- Use the first table to learn about the function parameters
- In the tables below, drag the formula down to see AI generating different misspellings for different sets of keywords.