Google Analytics 4 Engagement Rate Report

In Google’s Universal Analytics (the version before GA4), a bounce was when someone opened a single page on your website and left without clicking any links, buttons, or other media–even if they remained on the page for a long time. In Google Analytics 4, anyone who stays on the page for longer than 10 seconds (or clicks on a link, button, or other interactive elements) is considered “engaged”, which is the opposite of a bounce.

Engagement rate is the number of engaged sessions divided by the number of total sessions. So if your website was visited 10,000 times yesterday and 2,500 of those visits lasted longer than 10 seconds or included multiple pageviews, your engagement rate would be 25% (and your bounce rate would be 75%).

This template drills deeper into engagement rates by comparing the engagement rate and average engagement rate between two periods (e.g., this week vs last week), along with total engaged sessions, total users, and active users over the past week and month. It then drills down into engagement rate by device type, browser, operating system, and country. It also includes a bounce rate report, showing bounce rate over the set time period, bounce rate this week versus last week, and total number of non-engaged sessions on your site.