Google Search Console

Google Search Console Performance Report

Deep dive into your website Google Search Console performance metrics. Find top-performing and least effective pages, average position over time, device, country and search appearance breakdown of your search traffic.

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About Google Search Console Performance Report

What is the Performance Report in Google Search Console

Google Search Console is an essential tool for website owners, providing insights into how Google views your site. It delivers crucial data on your site's performance, indexing status, and any issues impacting its visibility in search results.

This template uses the Google Search Console API to let you monitor the search performance of your website’s organic traffic and search ranking in the result pages of the world leading search engine, directly on a spreadsheet.

The key metrics to understand the search performance of your website through Google Search Console are impressions, clicks, CTR, and average position in the SERPs (i.e. search result page). Let's now go briefly through the definition of these metrics, that lay the foundation of your site's SEO performance.

What are the Key Metrics in Google Search Console Performance Report

An impression is counted when a page of your site appears among the search results. This does not mean that the user actually scrolls the page to view your website, as long as they do not click to see more results. If the user has to click on “More Result”, then the impression occurs if the page is among the next batch of results.

Impressions associated with specific queries are a good measure of how popular that keyword is. The click metric, instead, is more straightforward: a click is counted when a user actually clicks on one of your pages from the search results.

CTR stands for Click-Through Rate, and it is the ratio between the number of clicks and the number of impressions. A high CTR is the key indicator of a good match between the user’s search intent and the content - title, and meta description - of your page: the user found the result relevant enough to click on it.

The position refers to the average search ranking of your site in Google SERPs. This metric is computed as an average because a single page can rank differently for specific keywords and differently among countries. The lower the position, the closer to the top 3, the better. It is estimated that almost 70% of all the clicks go to the first 5 results in the SERP.

How to use the Google Search Console Performance Report

Use this Google Search Console Performance report to gather actionable and valuable insights for your SEO strategy:

  • Start by picking a time period and entering your domain property (by default the domain type is 'Domain').
  • Quickly view your site’s top-performing pages by clicks from non-branded queries in the first summary performance table and compare their search performance over time periods.
  • Find the URLs (i.e. a blog post or 'how to' article) in search results that rank in the top 10 positions and immediately spot those ranking in positions 4-10.
  • These pages represent low-hanging fruits for your SEO effort as small improvements to their content can generate a 3-digit return in terms of clicks.
  • You can expect an average 4x increase in the number of clicks by moving to positions 1-3 by improving the content performance or solving minor technical issues.
  • Continue your analysis by spotting the least effective pages by comparing their CTR with the benchmark CTR (the expected CTR given the average position). From this, you can infer a potential mismatch between users' search intent and the content delivered on the page.

The report also includes two charts that will break down your total traffic by device (mobile/desktop) and by country.

How it works

How it works

Get started

Click on 'Use template' and start using it right away. No forms, no signup. Your data first.

Connect your Google Search Console account

Once landed on the spreadsheet, follow the instructions to connect the Google Search Console API and pick your domain property.

Customize the template and schedule refresh

Once the integration has been connected, all tables will update automatically with your own data. Click on 'Edit Source' to change the retrieved data and automate the data refresh. You can then insert a chart or a pivot table, add a column or personalize formats, using all the regular functions and shortcuts that make spreadsheets great.

Embed tables and charts

Click on the option menu to embed tables and chart on your Notion, Confluence or any other iframe-ready documents.

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