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Published at Wed May 22 2024 in
For Teams

Airtable vs Google Sheets vs Rows: Which One is Better in 2024?


Airtable, Google Sheets, and Rows are all solid platforms that let you ingest data from multiple sources, manipulate and export data, and help you visualize better. 

But how do you choose the best one for your needs?

Your ideal choice must be based on affordability, integration, and innovation.

To help you make an informed decision, I compared Airtable and Google Sheets with our tool – Rows.

Here’s what I found:

  • Airtable is a great tool if your priority is to build databases designed to support  customizable apps and automations for your data process.

  • Google Sheets is great if you want to analyze and manipulate mid and large-size datasets and for seamless collaboration with your team and spreadsheet.

  • Rows is best if you want to analyze, manipulate and visualize data coming from multiple sources in a sleek, modern way. Rows comes with 50+ data integrations, AI capabilities, and beautiful sharing options.

To arrive at this conclusion, I conducted an in-depth comparison of the tools, including their features, integrations, pricing, and customer reviews.

The spreadsheet where data comes to life

The spreadsheet where data comes to life

Connected to your business data. Powered by AI. Delightful to share.

Try Rows for Free

Features: Airtable vs Google Sheets vs Rows

Rows Features

Rows hero-min

Data is an important part of tracking any business’s growth. It supports your decisions and tells you the reason behind a process's success or failure.

To track this data the right way, you need a spreadsheet software like Rows.

Rows makes it easy for you to transform and visualize data.

Here are the key features that make the software one of the best in the spreadsheet segment.

Feature 1. Data Integration

Rows integrates with more than 50 data sources and imports data from them in just a few clicks.

All data connectors in Rows are built-in native features, meaning that you don’t have to rely on external add-ons to use AI in your analysis.

Curious about how Rows pulls this off?

It handles JSONs in the grid and converts them into table format.

The feature comes in handy and saves you time.

Some examples of data integration in Rows are:

Import Google Analytics 4 data to Rows and get key analytics and reporting. Pick one of the recommended reports or build your own custom view as follows:

Or you can:

  • Connect your LinkedIn page and track comments to your posts.

  • Connect Slack to Rows and set alert automation to your #social channel whenever a new comment appears on your social media posts. All from a spreadsheet.

  • Import a Notion database in Rows with a few clicks, enrich data, and send it back to Notion.

The HTTP source sends GET, POST, PUT, and PATCH requests to any endpoint using basic or API token authentication methods. This helps you retrieve data from tools that aren’t in the Rows catalog. 

💡Try it yourself in real time with the following HTTP tester:

Feature 2. Comes with Built-in AI to Answer Your Data-Related Questions

Rows makes it easy for non-data-friendly users to analyze and make decisions based on numbers. How? It’s all because of the platform’s inbuilt AI capabilities.

When it comes to AI, Rows has three main components:

1. AI Functions

Rows integrates with OpenAI for its 14 proprietary functions that automate prompts and address specific tasks:

Here’s one of the use cases of AI functions – EXTRACT_OPENAI in action:

Similarly, you can also execute sentiment analysis on a social media comment or product review using the function – SENTIMENT_ANALYSIS_OPENAI or clean up data using APPLY_TASK_OPENAI

Discover more about all possible use cases of AI in Rows.

2. AI Analyst

The AI analyst in Rows lets you ask data-related questions in natural language and get answers to complex calculations in seconds. The AI does all the calculations for you, such as descriptive statistics, data summarization, transformation, and pivoting. Discover more.

AI analyst 2

3. AI Subtitles

Ask AI to generate subtitles for your tables and graphs that include key insights from the data displayed.

AI table subtitle

Feature 3. Build Layouts That are Delightful to Share

With Rows, you get the ability to build elegant dashboards that are shareable with your team and clients. 

Here’s an example of our investor dashboard (numbers are dummy).

investor dashboard rows-min


Apart from this, you can also embed tables and charts beautifully on Notion, Confluence, website, wiki, or other internal tools that support iframes with ease.

It’s a simple 4 step process:

  1. Choose Embed in the settings menu located in the right-hand corner of the element you want to embed.

  2. Click the Share Privately toggle.

  3. Click <> Copy code. You can use the Copy link to paste directly into tools that automatically embed via the link - e.g., Notion.

  4. Paste the embed code on your website, wiki, or destination tool.

See for yourself in the following interactive demo:

Learn how to use Embed in the most recent documentation tools, like Notion, Confluence, and Slite.

The spreadsheet where data comes to life

The spreadsheet where data comes to life

Connected to your business data. Powered by AI. Delightful to share.

Try Rows for Free

Airtable Features

airtable hero-min

Unlike Rows and Google Sheets, which are spreadsheet apps, Airtable is a database app offering a more vivid and colorful way of handling data.

While Airtable still lets you present data in a spreadsheet view, the app's versatility and features exceed traditional spreadsheet utility. 

Let's look at Airtable's features.

Data Visualization

Airtable offers seven distinct views – List, Grid, Timeline, Gantt, Gallery, Calendar, and Form views, to organize and manage data across departments and roles.

Its gallery view helps add context to data by showcasing images, designs, and creativity more effectively and in a comprehensive, organized format.

Unlike Rows and Google Sheets, which offer instant data visualization, Airtable has a roundabout process. The software’s marketplace offers extensions for adding visuals to your records. You can choose between charts, graphs, and top-line metrics to suit your team's reporting use cases.

You can also add other visualization elements, such as a flow chart, and widgets, such as a time tracker, to your dashboard.

This isn't the case with spreadsheet apps like Rows and Google Sheets. Especially with Rows, you don't rely on extensions for data visualization. Everything is in-built and native.

Interface Customization

Airtable lets you fully design your app interface with a convenient Interface Designer. Simply drag and drop components, choose colors, give role-based access to team members, and you're done. 

Google Sheets users can use Apps Script to build custom menus and user interfaces. Still, comparably, Airtable's drag-and-drop builder is more capable of making a spreadsheet incredibly dynamic.

airtable video tracker-min

AI and Automation

Airtable AI lets you organize, analyze, and generate insights from data. It can help you: 

  • Summarize insights

  • Analyze customer sentiments

  • Generate content drafts

  • Create automation 

And more. 

Airtable's visual automation builder is great, too. It lets you connect data to apps, triggers, and databases for synergy. 

airtable trigger-min

However, the borderline difference between Airtable AI and Rows AI Analyst is that the latter focuses on spreadsheet automation. Airtable AI cannot interact much with your data. 

On the contrary, Rows AI Analyst can be used for cell-level data or primary spreadsheet functions. It can help you with formulas, generate content, analyze customer sentiments, identify trends and patterns, and more without leaving your spreadsheet. 

Google Sheets Features

Google sheets hero-min

Google Sheets is a modern-day spreadsheet app. It provides pure spreadsheet utility, while introducing some automation and complete collaboration into data analysis. 

That said, let's dive into its core features.

Data Manipulation and Analysis

​​Google Sheets is the more capable data manipulator when it comes to raw alphanumeric data. Its simplicity makes it more elegant when used across rows, columns, or sheets of data.

Google Sheets has the most extensive catalog of formulas and functions compared to the other two. It also lets you create custom functions with built-in Sheets formulas that are reusable across sheets. 

google sheets functions-min

Likewise, Rows allows you to do cell-level data transformations.

However, Airtable can't come close to matching this kind of functionality. While Airtable users can apply lots of formulas to a given dataset, they can't pinpoint specific records, rows, or columns as they can in Sheets.

AI and Automation

When it comes to AI and automation, Google Sheets isn’t as good as Rows and Airtable. Users rely primarily on third-party apps and custom scripts for automation. 

Having said that, Gemini is slowly rolling out to Google Workspace (including Google Sheets), so there's still hope for Sheets users.

For now, users troubled by monotonous tasks can record macros to streamline their workflow. Macros are bite-size recordings of specific tasks. Once recorded, Sheets automatically performs those processes for you with a click.

Unlike Airtable's sophisticated automation, this is a simple automation procedure, but it's incredibly useful. In addition, you can find life-saving automation tools in Sheets, like auto-fill, AI data cleaning, data validation, removing duplicates, and trimming white spaces. 

Data Visualization

Rows and Sheets both offer in-app visualizations. That means you don't need to add a third-party extension (like in Airtable).

You can visualize data using bars, charts, graphs, tree maps, histograms, and more in Google Sheets. The platform offers an extensive gallery of data visualization elements. 

Its intuitive chart editor lets you customize charts for colors, layouts, and several other customization options.

google sheets chart editor-min

Real-Time Collaboration

Google Sheets excels at real-time collaboration. Sheets allow multiple teammates to edit the same spreadsheet simultaneously while communicating via comments and in-app chat.

However, when too many collaborators work simultaneously, Google Sheets slows down, which might lead to software crashes.

From a pricing point of view, Sheets and Rows both offer unlimited collaborators on the free plan, while Airtable allows just five editors. Even at paid levels, any user with editing permission becomes another billable collaborator.

Which Spreadsheet Tool Has Better Features?

All three tools are winners in different feature aspects:

  • The use of AI and visualization features of Rows is better than Airtable and Google Sheets.

  • Google Sheets has the most number of functions and formulas to analyze complex data.

  • Airtable has the best customization options out of the three if you want to build apps and automations.

Integrations: ​​Airtable vs Google Sheets vs Rows

Rows Integration

Rows integrates with 50+ different software that help you with data import and export, marketing, finance, translations, messaging, and more processes.

Some of the best integrations Rows offers are:

  • Marketing: Google Analytics 4, Google Ads, Instagram, TikTok

  • Finance: Alpha Vantage, Stripe, VAT-Search

  • Databases: Notion, HTTP, Snowflake, BigQuery, MySQL

  • Connectors: Make, Looker Studio, Microsoft Power BI, Zapier

  • CRM: Google Sheets, HubSpot, Zoho, Airtable

If the tool you are using is not in Rows catalog, you can always execute custom API requests to any endpoint with proprietary HTTP functions

Lastly, one of the most important integrations of Rows that helps make data analysis a whole lot easier is with OpenAI.

integrations catalog-min

Airtable Integration

Airtable offers native integrations to apps in communication, social media, analytics, and project management categories. Some of the popular tools that integrate with Airtable are Slack, Instagram, YouTube, Salesforce, Asana, and 30+ others. 

airtable integrations-min

If we compare it with Rows, it integrates with 50+ apps without any third-party extensions. All integrations are native.

Compared to that, Airtable has a dedicated marketplace offering extensions (limited) to apps like Miro and Typeform. It also has additional open-source extensions that users can add via GitHub.

Google Sheets is no second to that. 👇

Google Sheets Integration

Google Sheets integrates with the Google Cloud Workspace apps by default. It also has native connectors to Looker Studio and BigQuery. 

Google Sheets Bigquery connector-min

Like Airtable's marketplace, Google Workspace Marketplace offers hundreds of pre-built add-ons for sheets. You can expect add-ons to tools like Google Analytics, Lucidchart, Autocrat, Mail Merge, and Jira Cloud. 

The key differentiator is that Google Workspace Marketplace has more offerings than Airtable.

You'd find a large library of apps, AI tools, and connectors capable of transforming Sheets into a dynamic data management tool.

To add extensibility, both Airtable and Google Sheets offer a Zapier integration, so you can connect them to thousands of other apps.

Which Spreadsheet Tool Has Better Integration?

Rows and Airtable both have a great set of integrations that help you with data import/export, marketing, finance, and more.

The only difference is Rows takes it a step forward because all its integrations are native, and all Airtable integrations are via a marketplace.

Pricing: Airtable vs Google Sheets vs Rows

Rows Pricing

Rows comes with a free forever plan that lets you:

  • Onboard unlimited team members

  • Add up to 10 guests

  • Create unlimited spreadsheets

  • Execute 50 integration tasks per month

The free plan is quite generous. But if you want to use data integrations at scale, want white-labeled embed, video support, and more, you have the option to upgrade to one of the paid plans Rows offers:

  • Plus: $15/month/member, up to 25 guests, unlimited integration tasks & daily data refresh.

  • Pro: $22/month/member, up to 100 guests, unlimited integration tasks & hourly data refresh.

  • Enterprise: Custom price for advanced API usage and workflows.

rows pricing-min

Airtable Pricing

Airtable offers a generous free version, limited to 1,000 records. It can prove costly if you've got an ever-expanding database needing more rows and columns. Airtable is still a great choice for visualizing various data types.

Airtable has three paid plans:

  • Team: $24 per seat per month

  • Business: $54 per seat per month

  • Enterprise: Custom pricing

airtable pricing-min

Google Sheets Pricing

Google Sheets is free for individual use. However, for businesses, Google Sheets is available as part of Google Workspace. 

Here are its four annual plans billed annually:

Business Starter: $6 per user per month

Business Standard: $12 per user per month

Business Plus: $18 per user per month

Enterprise: Custom pricing

Google sheets pricing.png -min

What are Customers Saying?

Rows Reviews

Rows makes it easy to collaborate with your team members on multiple spreadsheets.

“Connected spreadsheets are a crowded space with Airtable and other contenders dominating the space. Rows has taken a simple, collaborative approach that allows you to pipe in data from multiple sources and work with it efficiently. I highly recommend exploring it for your team or your next solo project.”

Rows review-min

Users are happy with the variety of features Rows offers and its AI capabilities.

“I've been using Rows for several years now and I can honestly say it's the best way to work with spreadsheets. 📊 So I'm excited to see the new 2.0 version launch on PH today! 🔥There are so many new features to explore, from the API to the chart embeds, and the GPT-3 integration is just mind-blowing.” - Product Hunt.

Rows review 4-min


The knowledge base Rows offers for every feature and integration is commendable, and users love it.

“Excellent job, before beginning to use the Rows, I really love short introduction videos as a taste of getting started tutorial. And also asking the user's level of understanding about spreadsheets was a plus. It is easy to use and easy to share. Good visual design!” - Product Hunt.

Rows review 3-min


The spreadsheet where data comes to life

The spreadsheet where data comes to life

Connected to your business data. Powered by AI. Delightful to share.

Try Rows for Free

Airtable Reviews

According to an Airtable user, the tool excels at managing multiple data types. Its highly visual interface ensures smooth collaboration among teams. 

The user, however, highlighted Airtable's lack of data analysis functions. Other than filtering and grouping, there's not much in there to drill down on data. 

airtable review-min

Another Airtable user praised its dynamic viewing styles and well-numbered integrations. The reviewer also cited a learning curve for new users. 

airtable review 2-min

Airtable lacks the traditional spreadsheet interface. Additionally, it has many features and buttons, giving it a steep learning curve for new users.

Google Sheets Reviews

Unlike Airtable, Google Sheets users find the spreadsheet app simple and easy to use. A user mentions that the learning curve is minimal due to its familiar interface. Plus, the vast documentation from Google makes it even easier for anyone to use the spreadsheet app to the fullest. 

google sheets review-min

However, the previous reviewer was from a small agency owner (1-10 employees). So, I researched for reviews from a larger enterprise. Guess what?

We found a large enterprise Google Sheets user was happy with Google Sheets collaboration and offline mode features but complained about clunky processing time and lack of powerful functions when compared to Excel.

Google sheets review 2-min

Wrapping Up

This detailed comparison will help you decide which spreadsheet software is best for your business.

Here’s a quick recap:

Rows’ AI capabilities, integrations, and unique features makes it one of the best spreadsheet software in the market. It can help you:

  • Make data analysis easier by leveraging AI, even for non-data-friendly users.

  • Build charts, graphs, and more elements that help you with data visualization.

  • Integrate with data warehouses, finance, marketing, and many more apps to import and export data.

Airtable is the best match for you if your priority is building customizable apps and automations over data analysis and visualization.

Google Sheets is a great free spreadsheet software for individuals looking to analyze mid or large-sized datasets and need a large number of functions and formulas.

If you or your team don’t have the time to try all three spreadsheet tools, go to, import data, automate your report, and see if it's the right match!

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