Creating the right ad content is vital in marketing a digital product in today's world, where the competition is fierce and the audience's attention is fragmented. The choice of channel, tone of voice, and visual assets must be strategically aligned to effectively capture and engage the target audience. Selecting the appropriate channel is key; it should resonate with where the target demographic is most active and receptive. The tone of voice in the ad content plays a crucial role in connecting with the audience, whether it be professional, friendly, or inspiring, it should mirror the brand’s personality and the product's ethos.
AI can assist performance and content marketers by offering a treasure trove of ideas and inspiration for ad content, including headlines and body copy, through its ability to analyze vast data sets, understand consumer behavior, and identify emerging trends, thereby fueling creativity with data-driven insights.
Use this template to get familiar with our AD_CONTENT_OPENAI function.
How it works
- Use the first table to learn about the function parameters
- In the tables below, drag the formula down to see AI generating different type of ad content for Instagram and LinkedIn, based on a set of product descriptions.