Google Analytics 4

Google Analytics 4 Social Media Report

Find out how much of your site’s traffic comes from social media, with Google Analytics stats for Facebook, Instagram, X (Twitter), YouTube, LinkedIn, and more, along with how engaged your social media traffic is versus your site average.

100% spreadsheet
Connected to your data
Daily+ refresh
Embed everywhere

About Google Analytics 4 Social Media Report

Every post on your company’s social media accounts doesn’t have to send traffic to your site to be a success. Sometimes, the goal is going viral—and nothing else. But overall, the only way your social media efforts will show a return on investment is if they send people to your website.

Google Analytics 4 tracks combined social media referral data in its default User acquisition report. You can compare how much of your site’s traffic comes from all social networks, versus how much comes in directly or from Google Search and email.

Want to know exactly how many people came to your site from Facebook, and if they are more or less engaged than your average visitor? You can build a report to show that along with stats for any other social network either in Google Analytics’ Explore tab, or with this spreadsheet template.

We’ve pulled together the details on every popular social network into a single report, where you can see your Google Analytics data for Instagram, Facebook, X (Twitter), YouTube, and even forums including Reddit and Hacker News. Connect it to your Google Analytics account to instantly see how much of your traffic comes from social and a detailed breakdown per network, or customize the report with additional sites and social networks that are important to your audience.

How it works

How it works

Get started

Click on 'Use template' and start using it right away. No forms, no signup. Your data first.

Connect your Google Analytics 4 account

Once landed on the spreadsheet, follow the instructions to connect the required integration and pick your account.

Customize the template and schedule refresh

Once the integration has been connected, all tables will update automatically with your own data. Click on 'Edit Source' to change the retrieved data and automate the data refresh. You can then insert a chart or a pivot table, add a column or personalize formats, using all the regular functions and shortcuts that make spreadsheets great.

Embed tables and charts

Click on the option menu to embed tables and chart on your Notion, Confluence or any other iframe-ready documents.

Use Template

Questions and answers

Can I use Rows for free?

Yes, Rows comes with a Free plan that includes unlimited spreadsheets and templates, unlimited workspace members, up to 10 guests and up to 50 integration tasks per month. Discover more about our pricing plans.

More than a Google Analytics 4 Social Media Report

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Collaborate and Share

Seamlessly collaborate and share stunning reports with dynamic charts, embed options, and easy export features.

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