icon of Google Analytics 4

Google Analytics 4

Get key metrics and reports on your website available on Google Analytics 4.

icon of Google Analytics 4
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Get the most out of Google Analytics 4!

Connecting Google Analytics 4 with Rows gives you the power to query your website data and analyze your performance to make important business decisions, all in a spreadsheet.

Google Analytics Universal Access (UA) will be fully replaced by Google Analytics 4 by July 2023, and there are significant differences between them, which include:

  • Tracking for Apps: GA4 has the capacity to track data for both websites and apps within the same property, using a measurement model similar to Google Analytics Firebase (used for mobile apps), where all interactions are captured as events.

  • Event-based Tracking: Unlike UA, GA4 captures all interactions as events, instead of in different hit types such as page views, transactions, and social interactions.

  • Session tracking: UA considers a session as the period during which a user is actively engaged with a website. In UA, sessions end after 30 minutes of inactivity (or your session timeout settings), or if the clock strikes midnight (resulting in a new session), or if new campaign parameters are encountered. In contrast, GA4 generates a session ID when a session_start event occurs, and all subsequent events within that session are associated with that session ID. Sessions in GA4 can span across midnight, and they are not affected by new campaign parameters. However, if your website has a global audience, you may notice disparities in the session figures you see for UA and GA4.

  • Export to BigQuery: With GA4, you can export data to BigQuery for free, which is a feature that was only available to Analytics 360 properties in UA. This means that you can send raw events to BigQuery, which you can then query using SQL.

  • Engagement and Bounce Rates: GA4 calculates engagement rate as a ratio metric presented as a percentage, and it is the number of engaged sessions divided by the total number of sessions that lasted at least 10 seconds, had at least 1 conversion event, or had at least 2 page / screen views. The bounce rate is the inverse of engagement rate and represents the percentage of sessions that were not engaged sessions. In UA, the bounce rate was calculated as the percentage of website users that did not view more than one page on your website.

  • Account Structure: In UA, the account structure contains three elements: Account - Property - View. In GA4, there are only two elements: account and property. GA4 introduces the concept of data streams, which represent a flow of data from your website or app to Analytics. Unlike UA, which collects data at the property level with a tracking ID, GA4 collects data at the stream level via a unique data stream ID. Each GA4 property can have up to 50 data streams, and there is a limit of 30 app data streams. GA4 does not include any views within its properties.

Use cases

Things you can do when using Google Analytics 4 with Rows include:

  • Retrieve Google Analytics website metrics from multiple properties and create custom automated reports and dashboards. Then, publish it as a web app that you can share with your team members.
  • Automate the Google Analytics reporting process and recieve the daily, weekly, or monthly metrics by email.
  • Automate the Google Analytics reporting process and send the daily, weekly, or monthly metrics to a Slack user or a Slack channel.

About Google Analytics 4

Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. As of 2019, Google Analytics is the most widely used web analytics service on the web.


Get insights about your Google Analytics 4 Ads campaigns.


Get insights about your Google Analytics 4 Ad groups.


Get a report with Google Analytics 4 metrics within a date range. Dimensions and filters are also available.


Get general information about the Google Analytics 4 accounts and properties managed by your Google account.


Get general information about the Google Analytics 4 Ad Groups.


Get general information about the Google Analytics 4 campaigns.