Google Analytics 4

Google Ads PPC Report

Find your website’s Google Ads and Google Analytics paid search analytics with your total ad spend, average CPC, top ads and search keywords, and a comparison of your average site users versus those that came in from ads.

100% spreadsheet
Connected to your data
Daily+ refresh
Embed everywhere

About Google Ads PPC Report

Google Ads let you ensure that your company and products show up first whenever anyone searches for the products and services you offer. They’re a great way to drive traffic to your site, one you’ll want to keep an eye on to make sure your ad spend is delivering a return on investment and to know what Google Search queries are leading people to your ads and site.

You can find some Google Ads data inside Google Analytics 4. Once you link your Google Ads account to Analytics, GA4 will add a new Advertising tab to your account with details about your paid traffic. You’ll also find a breakdown of how people come to your site—directly, through organic search, and through paid search among other channels—in your GA4 Traffic acquisition report. Google Analytics’ Explore dashboards lets you dig deeper into your ad spend, as does your Google Ads account.

Or, you could pull everything together into a paid search analytics PPC dashboard with Rows. With this template, you’ll get a detailed breakdown of your paid Google Ads keywords, the search terms that led visitors to click on your ads, and your total ad spend and average cost per click over the most recent time period you want to check. It’s the quickest way to keep track of everything about your site’s paid search.

How it works

How it works

Get started

Click on 'Use template' and start using it right away. No forms, no signup. Your data first.

Connect your Google Analytics 4 account

Once landed on the spreadsheet, follow the instructions to connect the required integration and pick your account.

Customize the template and schedule refresh

Once the integration has been connected, all tables will update automatically with your own data. Click on 'Edit Source' to change the retrieved data and automate the data refresh. You can then insert a chart or a pivot table, add a column or personalize formats, using all the regular functions and shortcuts that make spreadsheets great.

Embed tables and charts

Click on the option menu to embed tables and chart on your Notion, Confluence or any other iframe-ready documents.

Use Template

Questions and answers

Can I use Rows for free?

Yes, Rows comes with a Free plan that includes unlimited spreadsheets and templates, unlimited workspace members, up to 10 guests and up to 50 integration tasks per month. Discover more about our pricing plans.

More than a Google Ads PPC Report

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Import data from anywhere

Unleash your data: import from files, marketing tools, databases, APIs, and other 3rd-party connectors.

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Analyze with the power of AI

Unlock the power of AI on your data: ask the AI Analyst ✨ any question about your dataset and surface key insights, trends, and patterns.

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Collaborate and Share

Seamlessly collaborate and share stunning reports with dynamic charts, embed options, and easy export features.

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