Google Ads PPC Report

Google Ads let you ensure that your company and products show up first whenever anyone searches for the products and services you offer. They’re a great way to drive traffic to your site, one you’ll want to keep an eye on to make sure your ad spend is delivering a return on investment and to know what Google Search queries are leading people to your ads and site.

You can find some Google Ads data inside Google Analytics 4. Once you link your Google Ads account to Analytics, GA4 will add a new Advertising tab to your account with details about your paid traffic. You’ll also find a breakdown of how people come to your site—directly, through organic search, and through paid search among other channels—in your GA4 Traffic acquisition report. Google Analytics’ Explore dashboards lets you dig deeper into your ad spend, as does your Google Ads account.

Or, you could pull everything together into a paid search analytics PPC dashboard with Rows. With this template, you’ll get a detailed breakdown of your paid Google Ads keywords, the search terms that led visitors to click on your ads, and your total ad spend and average cost per click over the most recent time period you want to check. It’s the quickest way to keep track of everything about your site’s paid search.