Google Ads Report

What is Google Ads Report Template and what does it measure?

Google Ads PPC report template is a template that shows you in detail a comprehensive overview of the outcomes of your Google advertising campaigns.

So, if you want to find your website’s Google Ads and Google Analytics paid search analytics with your total ad spend, average CPC, top ads and search keywords — Then, look no further than our Google Ads PPC report template. In addition to all listed above, you also get access to a comparison of your average site users versus those that came in from ads.

Google Ads Report breakdown: How can you use this dashboard?

You can find some Google Ads data inside Google Analytics 4. First thing first, link your Google Ads account to Analytics..

Once you link your Google Ads account to Analytics, GA4 will add a new Advertising tab to your account with details about your paid traffic. You’ll also find a breakdown of how people come to your site—directly, through organic search, and through paid search among other channels—in your GA4 Traffic acquisition report. Google Analytics’ Explore dashboards lets you dig deeper into your ad spend, as does your Google Ads account.

But then there's a better option, you could pull everything together into a paid search analytics PPC dashboard with Rows. But, before you use our template , you will have to connect your Rows account to your GA4

With this template, you’ll get a detailed breakdown of your paid Google Ads keywords, the search terms that led visitors to click on your ads, and your total ad spend and average cost per click over the most recent time period you want to check. It’s the quickest way to keep track of everything about your site’s paid search.

Below are some steps to help you get started:

Step 1: On this page, click on "Use Template". Once done, you'll see a pop-up that shows — “Select spreadsheet destination” — click on “Create a spreadsheet.”

Step 2: Connect Google Analytics 4 (GA4)integration to Rows. Without connecting your account, you'll be unable to access insights and analytics about your page

Step 3: Set a date range. You can observe ad campaign performance for a particular period of time by specifying a date range. This allows you to identify trends, whether your rankings are improving, declining, or remaining stable.

Key metrics at a glance in the Google Ads PPC Report Template

- Ad Stats at a glance. At a single glance, you're getting a comprehensive snapshot of your campaign's performance - from spending to user behavior. You'll get access to your total ad spend, cost-per-click, user engagement metrics, and even granular details like average session length and bounce rates.

- Total Ad spend and clicks per day. This dual-axis chart is a goldmine for understanding campaign dynamics. It visually correlates your daily ad spend with click volume, revealing critical patterns.

- Average Cost Per Clicks. This trend line is your efficiency meter. It tracks how your CPC evolves, showing your auction competitiveness and ad relevance.

- Top 10 Google Search Queries with Ad click. This table reveals the exact search terms triggering your ads and driving user engagement, providing clear insights into your audience's intent and language.

- Top 10 Google Ad keywords. It provides a view of your most impactful keywords, allowing you to laser-focus your strategy on what's driving results. The "Total Use" column instantly shows which keywords are resonating most with your audience, while the "Advertiser Ad" and "Advertiser Ad Cost" columns reveal the financial efficiency of each keyword.

Benefits of using Google Ads PPC report template

1. It saves you the stress of manual reporting.

A Google Ads PPC report template takes the complexity of your campaign data and presents it in a digestible, easy-to-read format. No more jumping around Google Analytics 4 trying to piece the puzzle together. You get the critical metrics—clicks, cost-per-click, conversions—right in front of you. It’s like getting a summary of a long book, but without losing the story.

2. It saves you time

With a PPC report template, you spend less time analyzing and more time optimizing. Google Analytics 4 can drown you in data, but a pre-designed eport zooms in on what actually matters—your ad performance. You’ll know exactly where to tweak your campaigns, instead of wasting hours sorting through endless metrics.

3. It scales consistency in reporting

Manually checking Google Analytics means inconsistency. With a PPC report template, you get the same layout every time. That means no “Where did I find this last time?” moments. It’s all right there, clean and organized, so you can track progress over time and catch trends that matter without scrambling.