What Rows is
In a nutshell, Rows is the spreadsheet that thinks outside of the cell!
What do we mean by “outside of the cell”?
Rows goes beyond the traditional boundaries of spreadsheets by transforming your data workflow. You get data integrations that let you connect to your favorite product, marketing or finance tools — such as GA4, Search Console, Ads platform, or CRM — or pull data from any custom API. No need for complex scripts or plugins — just spreadsheet functions.
And now, with AI built right into Rows, you can go from raw data to insights in seconds. Ask questions in plain language to generate pivot tables, summarize trends, merge datasets, or create visualizations automatically. Want to run forecasts, find anomalies, or calculate complex metrics? Rows AI can turn you into an expert data analyst.
Plus, you can collaborate with your team as usual and turn your spreadsheets into interactive forms, dashboards, or calculators in one click. Share them with anyone, anywhere.
We’re rethinking what spreadsheets can do—so you don’t just analyze data, you build tools with it. That’s what we mean by thinking outside the cell.
Yeah, maybe we are a group of spreadsheet geeks audacious enough to take on Google and Microsoft. But in all seriousness - we’re thinking outside the cell and striving to make it easy for you to interact with the wealth of data around us.
Why Rows exists
Our purpose is simple. We want to make computation accessible to everyone.
What does that mean? We all depend on online tools. But off-the-shelf tools are never able to perfectly fit your needs, and, more often than not, they’re built in a way that kills experimentation to improve. For the longest time, the alternative to this was to build the tools yourself – which is hard. There are only about 25 million people in the world that work as software developers, while billions of users depend on them to make the tools they need. In other words: building software has been expensive and slow.
On the other hand, there are one billion spreadsheet users around the world. Compare that to the number of software engineers, and you’ll understand why this is the perfect medium to develop tools. The only problem is that current spreadsheets are, well, limited. That’s why we’re building a better spreadsheet.
Spreadsheets are a 40-year old technology that started as a brilliant invention to automate accounting. Then they evolved to solve more and more problems, and today, we use them for almost everything – financial planning, project management, marketing reports, and more. But we think that they can be so much more. And the world deserves a better spreadsheet that turns office workers into their own engineers.
And that’s what we’re going to change. We want to empower everyone, especially any office worker who depends on IT tools, to build what they need themselves. Quickly, simply, and inexpensively.
And this is what gets the Rows team up in the morning and working hard every day.
What you can do with Rows
Naturally, you can use Rows for pretty much any regular spreadsheet task. And it lets you do more:
- Step up your data analysis using AI. See more examples by persona.
- Automate your SEO, Performance Marketing or Social Media reports. Check out our Marketing templates
- Create internal tools for operations like order management systems or build tools with your own APIs. Have a look at our templates or website and get inspired.
If you’re in need of some inspiration, have a look at our curated templates or join a discussion in our community.
And, if you want to refine your spreadsheet skills and become a Rows expert, then you should definitely check out the Rows Academy.