Table of Contents: Marketing Playbook

Learn how marketers use Rows to set up ads reports, build Google Analytics and Search Console dashboards and monitor social media activity.

Setting up a Google Ads report

Learn how marketers use Rows to build a Google Ads report: track impressions, clicks, CTR and all cost metrics CPC, CPM, ROAS per campaign and over time.

Setting up a Facebook Ads report

Learn how marketers use Rows to build a Facebook/Instagram Ads report: track impressions, clicks, CTR and cost metrics CPC, CPM, ROAS per campaign and over time

Setting up a LinkedIn Ads report

Learn how marketers use Rows to build a LinkedIn Ads report: track impressions, clicks, CTR and all cost metrics CPC, CPM, ROAS per campaign and over time.

Building campaign tracking URLs

Learn how to use Rows to build and keep track of tracking URLs of your ads campaigns

Monitoring the activity of any Twitter account

Learn how to build a dashboard to monitor the activity and the related performance of any Twitter account

Tracking mentions or hashtags on Twitter

Learn how to build a report to track @mentions or #hashtags on Twitter

Measuring your Facebook and Instagram posts' performance

Learn how marketers use Rows to build a report that measures Facebook and Instagram posts' performance, including reach, impressions, clicks, likes and shares

Tracking your follower base growth on social media

Learn how to build a dashboard to monitor your follower base growth on Facebook, Twitter and LinkedIn

Measuring your LinkedIn posts performance

Learn how marketers use Rows to build a report that measures LinkedIn posts' performance, including reach, impressions, clicks, likes and shares.

Tracking the retweets of any Tweet

Learn how to track retweets of any Twitter account

Monitoring your growth experiments with Google Analytics

Learn how to build a report to monitor the results of your growth experiments, with Google Analytics

Setting up a custom traffic report with Google Analytics

Learn how marketers use Rows to build a custom traffic report with Google Analytics, tracking views, bounce rates and conversions, across any dimension.

Measuring your blog performance with Search Console and Analytics

Learn how to build a performance report for your blog

Monitoring your website search performance with Search Console

Learn how marketers use Rows to build a search performance report with Google Search Console. Track pages impressions, clicks and average position in the SERP.

Tracking keywords' performance with Search Console

Learn how to build a report that tracks the keywords' performance, combining Google Search Console and Rows.

Auditing your website loading performance with PageSpeed

Learn how to build a report of your website's loading performance with PageSpeed, all in a spreadsheet.

Tracking your competitors’ website loading performance with PageSpeed

Learn how marketers use Rows to measure competitors’ website loading performance with Google PageSpeed.

Tracking your on-page SEO content elements

Learn how to keep track of all main on-page SEO content elements

Planning and tracking your growth experiments

Learn how to use Rows to track your growth experiments

Planning your link building activity

Learn how to use Rows to plan your link bulding activity

Enriching a leads list and automating uploads to CRM

Learn how to enrich a lead list and automate the sync with your CRM