Table of Contents: Marketing Playbook

Learn how marketers use Rows to set up ads reports, build Google Analytics and Search Console dashboards and monitor social media activity.

How to set up a Google Ads report

Learn how marketers use Rows to build a Google Ads report: track impressions, clicks, CTR and all cost metrics CPC, CPM, ROAS per campaign and over time.

Using HubSpot with Rows

Learn how to use the HubSpot integration and its functions to import and export companies, deals, and contacts directly within Rows spreadsheets.

How to set up a Facebook Ads report

Learn how marketers use Rows to build a Facebook/Instagram Ads report: track impressions, clicks, CTR and cost metrics CPC, CPM, ROAS per campaign and over time

How to set up a LinkedIn Ads report

Learn how marketers use Rows to build a LinkedIn Ads report: track impressions, clicks, CTR and all cost metrics CPC, CPM, ROAS per campaign and over time.

How to build campaign tracking URLs

Learn how to use Rows to build and keep track of tracking URLs of your ads campaigns

How to measure your Facebook and Instagram posts' performance

Learn how marketers use Rows to build a report that measures Facebook and Instagram posts' performance, including reach, impressions, clicks, likes and shares

How to track your follower base growth

Learn how to build a dashboard to monitor your follower base growth on Facebook, and LinkedIn

How to measure your LinkedIn posts performance

Learn how marketers use Rows to build a report that measures LinkedIn posts' performance, including reach, impressions, clicks, likes and shares.

How to monitor your growth experiments with Google Analytics

Learn how to build a report to monitor the results of your growth experiments, with Google Analytics

How to set up a custom traffic report with Google Analytics

Learn how marketers use Rows to build a custom traffic report with Google Analytics, tracking views, bounce rates and conversions, across any dimension.

How to measure your blog performance with Search Console and Analytics

Learn how to build a performance report for your blog

How to monitor your website search performance with Search Console

Learn how marketers use Rows to build a search performance report with Google Search Console. Track pages impressions, clicks and average position in the SERP.

How to track keywords' performance with Search Console

Learn how to build a report that tracks the keywords' performance, combining Google Search Console and Rows.

How to audit your website loading performance with PageSpeed

Learn how to build a report of your website's loading performance with PageSpeed, all in a spreadsheet.

How to track your competitors website loading performance with PageSpeed

Learn how marketers use Rows to measure competitors’ website loading performance with Google PageSpeed.

How to track your on-page SEO content elements

Learn how to keep track of all main on-page SEO content elements

How to plan and track your growth experiments

Learn how to use Rows to track your growth experiments

How to plan your link building activity

Learn how to use Rows to plan your link bulding activity

Enriching a leads list and automating uploads to CRM

Learn how to enrich a lead list and automate the sync with your CRM

How to qualify a list of contacts and automate CRM sync

Learn how founders and marketers can use Rows to qualify a list of potential leads for a startup and make the most of business development and sales effort.

Marketing Analytics Glossary

In this glossary we define the main terms related to Marketing Analytics, providing details and practical examples.

New Users

In this article, we will define what are the New Users in Google Analytics 4 and explain how to track them with Rows.

Exit rate

In this article, we will define what is the Exit Rate in Google Analytics 4 and explain how to track it with Rows.

Average Engagement Time

In this article, we will define what is the Average Engagement Time in Google Analytics 4 and explain how to track it with Rows.

User Stickiness

In this article, we will define what is User Stickiness (i.e. User Retention) in Google Analytics 4 and explain how to track it with Rows.

Content Grouping

In this article, we will define what is Content Grouping in Google Analytics 4 and explain how to implement it with Rows.

Engagement Rate

In this article, we will define what is Engagement Rate in Google Analytics 4 and explain how to track it with Rows.

Engaged Sessions

In this article, we will define what are the Engaged Sessions in Google Analytics 4 and explain how to track them with Rows.

Channel Grouping

In this article, we will define what is Channel Grouping in Google Analytics 4 and explain how to use it in Rows.

Path Exploration

In this article, we will explain what is Path Exploration feature in Google Analytics 4.

Average Order Value

In this article, we will explain what is Average Order Value in GA4 and how to track it in Rows.

Add to Cart

In this article, we will define what is Add to Cart in Google Analytics 4 and explain how to track it with Rows.

Bounce Rate

In this article, we will define what is the Bounce Rate in Google Analytics 4 and explain how to track it with Rows.

Session Duration

In this article we examine what's Session duration and how to track it with Rows.