Table of Contents: Marketing Playbook

Learn how marketers use Rows to set up ads reports, build Google Analytics and Search Console dashboards and monitor social media activity.

How to set up a Google Ads report

Learn how marketers use Rows to build a Google Ads report: track impressions, clicks, CTR and all cost metrics CPC, CPM, ROAS per campaign and over time.

How to set up a Facebook Ads report

Learn how marketers use Rows to build a Facebook/Instagram Ads report: track impressions, clicks, CTR and cost metrics CPC, CPM, ROAS per campaign and over time

How to set up a LinkedIn Ads report

Learn how marketers use Rows to build a LinkedIn Ads report: track impressions, clicks, CTR and all cost metrics CPC, CPM, ROAS per campaign and over time.

How to build campaign tracking URLs

Learn how to use Rows to build and keep track of tracking URLs of your ads campaigns

How to monitor the activity of any Twitter account

Learn how to build a dashboard to monitor the activity and the related performance of any Twitter account

How to track mentions or hashtags on Twitter

Learn how to build a report to track @mentions or #hashtags on Twitter

How to measure your Facebook and Instagram posts' performance

Learn how marketers use Rows to build a report that measures Facebook and Instagram posts' performance, including reach, impressions, clicks, likes and shares

How to track your follower base growth

Learn how to build a dashboard to monitor your follower base growth on Facebook, Twitter and LinkedIn

How to mesaure your LinkedIn posts performance

Learn how marketers use Rows to build a report that measures LinkedIn posts' performance, including reach, impressions, clicks, likes and shares.

How to track the retweets of any Tweet

Learn how to track retweets of any Twitter account

How to monitor your growth experiments with Google Analytics

Learn how to build a report to monitor the results of your growth experiments, with Google Analytics

How to set up a custom traffic report with Google Analytics

Learn how marketers use Rows to build a custom traffic report with Google Analytics, tracking views, bounce rates and conversions, across any dimension.

How to measure your blog performance with Search Console and Analytics

Learn how to build a performance report for your blog

How to monitor your website search performance with Search Console

Learn how marketers use Rows to build a search performance report with Google Search Console. Track pages impressions, clicks and average position in the SERP.

How to track keywords' performance with Search Console

Learn how to build a report that tracks the keywords' performance, combining Google Search Console and Rows.

How to audit your website loading performance with PageSpeed

Learn how to build a report of your website's loading performance with PageSpeed, all in a spreadsheet.

How to track your competitors website loading performance with PageSpeed

Learn how marketers use Rows to measure competitors’ website loading performance with Google PageSpeed.

How to track your on-page SEO content elements

Learn how to keep track of all main on-page SEO content elements

How to plan and track your growth experiments

Learn how to use Rows to track your growth experiments

How to plan your link building activity

Learn how to use Rows to plan your link bulding activity

How to qualify a list of contacts and automate CRM sync

Learn how founders and marketers can use Rows to qualify a list of potential leads for a startup and make the most of business development and sales effort.

How to use OpenAI's ChatGPT for SEO

Learn how to use OpenAI and GPT-3 inside the spreadsheet to generate keywords, blogpost titles and other SEO activities.

How to use OpenAI's ChatGPT to classify customer feedback

Learn how to use OpenAI and GPT-3 inside the spreadsheet to classify customer feedback in Customer Support and Customer Success operations.