Table of contents: Founders Playbook

Learn how founders use Rows to tackle their tasks, such as fundraising, cap table management, finance and budgeting, employee equity allotment.

How to build your company's cap table

Learn how founders can use Rows to build cap table. Track all the shares issued in your startup funding rounds, monitor dilution, valuation and potential exits.

How to assess the impact of your next funding round

Learn how founders can use Rows to calculate the impact of a funding round on the startup cap table, including valuation, dilution and new shares to issue.

How to track your ESOP vesting and allotment

Learn how startup founders can use Rows to track the vesting and allotment process of their employee equity plan (ESOP).

How to build a cohort analysis

Learn how founders can use Rows to build a cohort analysis for a startup, to investigate users performance and retention rate over time.

How to plan and track your fundraising activity

Learn how founders use Rows to track fundraising activity: input contacts with Venture Capitalists, feedback, negotiation phase, investment amount.