Table of contents: Founders Playbook

Learn how founders use Rows to tackle their tasks, such as fundraising, cap table management, finance and budgeting, employee equity allotment.

Building your company's cap table

Learn how founders can use Rows to build cap table. Track all the shares issued in your startup funding rounds, monitor dilution, valuation and potential exits.

Assessing the impact of your next funding round

Learn how founders can use Rows to calculate the impact of a funding round on the startup cap table, including valuation, dilution and new shares to issue.

Tracking your ESOP vesting and allotment

Learn how startup founders can use Rows to track the vesting and allotment process of their employee equity plan (ESOP).

Monitoring your company's cash flow

Learn how founders can use Rows to monitor a startup profit & loss and cash flow, including operations, financing and investment activities.

Building a cohort analysis

Learn how founders can use Rows to build a cohort analysis for a startup, to investigate users performance and retention rate over time.

Planning your annual financial budget

Learn how founders can use Rows to plan and monitor a startup full budget, such as people, technology, marketing and sales expenses.

Planning and tracking your fundraising activity

Learn how founders use Rows to track fundraising activity: input contacts with Venture Capitalists, feedback, negotiation phase, investment amount.

Enriching and qualifying a list of contacts

Learn how founders can use Rows to qualify a list of potential leads for a startup and make the most of business development and sales effort.