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Marketing Analytics Glossary

In this glossary we define the main terms related to Marketing Analytics, providing details and practical examples.

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Exit rate

In this article, we will define what is the Exit Rate in Google Analytics 4 and explain how to track it with Rows.

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User Stickiness

In this article, we will define what is User Stickiness (i.e. User Retention) in Google Analytics 4 and explain how to track it with Rows.

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Session Duration

In this article we examine what's Session duration and how to track it with Rows.

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New Users

In this article, we will define what are the New Users in Google Analytics 4 and explain how to track them with Rows.

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Average Engagement Time

In this article, we will define what is the Average Engagement Time in Google Analytics 4 and explain how to track it with Rows.

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Content Grouping

In this article, we will define what is Content Grouping in Google Analytics 4 and explain how to implement it with Rows.

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Engagement Rate

In this article, we will define what is Engagement Rate in Google Analytics 4 and explain how to track it with Rows.

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Channel Grouping

In this article, we will define what is Channel Grouping in Google Analytics 4 and explain how to use it in Rows.

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Engaged Sessions

In this article, we will define what are the Engaged Sessions in Google Analytics 4 and explain how to track them with Rows.

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Bounce Rate

In this article, we will define what is the Bounce Rate in Google Analytics 4 and explain how to track it with Rows.

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Path Exploration

In this article, we will explain what is Path Exploration feature in Google Analytics 4.

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Average Order Value

In this article, we will explain what is Average Order Value in GA4 and how to track it in Rows.

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Add to Cart

In this article, we will define what is Add to Cart in Google Analytics 4 and explain how to track it with Rows.