Marketing Analytics Glossary

In this glossary we define the main terms related to Marketing Analytics, providing details and practical examples.

New Users

In this article, we will define what are the New Users in Google Analytics 4 and explain how to track them with Rows.

Average Engagement Time

In this article, we will define what is the Average Engagement Time in Google Analytics 4 and explain how to track it with Rows.

Exit rate

In this article, we will define what is the Exit Rate in Google Analytics 4 and explain how to track it with Rows.

User Stickiness

In this article, we will define what is User Stickiness (i.e. User Retention) in Google Analytics 4 and explain how to track it with Rows.

Content Grouping

In this article, we will define what is Content Grouping in Google Analytics 4 and explain how to implement it with Rows.

Engagement Rate

In this article, we will define what is Engagement Rate in Google Analytics 4 and explain how to track it with Rows.

Channel Grouping

In this article, we will define what is Channel Grouping in Google Analytics 4 and explain how to use it in Rows.

Engaged Sessions

In this article, we will define what are the Engaged Sessions in Google Analytics 4 and explain how to track them with Rows.

Bounce Rate

In this article, we will define what is the Bounce Rate in Google Analytics 4 and explain how to track it with Rows.

Path Exploration

In this article, we will explain what is Path Exploration feature in Google Analytics 4.

Average Order Value

In this article, we will explain what is Average Order Value in GA4 and how to track it in Rows.

Add to Cart

In this article, we will define what is Add to Cart in Google Analytics 4 and explain how to track it with Rows.

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Session Duration

In this article we examine what's Session duration and how to track it with Rows.