Smartsheet vs Google Sheets vs Rows: Which One is Better in 2026? (Jan update)
After hours of research and testing, I have narrowed down our search for the best spreadsheet software to 3 – Smartsheet, Google Sheets, and Rows.
But let’s take my research a little further and get to know which of these three software is the best for your business.
But before I start an in-depth side-by-side comparison, here’s a little summary of the three platforms:
Smartsheet borrows the interface from a spreadsheet to solve project management and data pipeline tasks. Those tasks that require more interactive commands, such as a calendar view, task assignment options, GANTT charts, kanban boards, etc., are often not available on regular spreadsheets.
Google Sheets is great if you want to manipulate mid-sized datasets and collaborate on the spreadsheet with your team.
Rows is best if you want to analyze, manipulate, and visualize data coming from multiple sources just using natural language. The tool comes with 50+ integrations and advanced AI capabilities, making data analysis easy even for non-data-friendly users.
Now, let’s compare the features, integrations, pricing, and what people have to say about these software.
Your new AI Data Analyst
Extract from PDFs, import your business data, and analyze it using plain language.
Try Rows (no signup)Features - Smartsheet vs Google Sheets vs Rows
Rows Features
Rows is your new AI Data Analyst. It uses the backbone of a spreadsheet to give business people full autonomy over their data. Just ask in plain language and Rows will handle the rest, whether that's spreadsheet operations, data import or transformations, or running Python code to do code-level analyses.
Let's dive into its features
AI Analyst
Rows copilot works across four key capabilities:
Spreadsheet-native operations Standard spreadsheet tasks are supported both as regular commands and via AI —pivots, conditional formatting, new columns, charts—happen through conversation instead of clicking through menus or writing formulas.
Example prompts:
→ "Build a pie chart showing share of profit by product"
→ "Add conditional formatting rule to column D: red if <100, yellow if <150 and green if >150"
Data Ingestion Pull data directly from documents or connected tools without wrestling with configurations or manual copying-pasting.
Example prompts
→ "Import all transactions from my N26 account and classify them as: marketing, software, travel, other"
→ "Pull keyword data from the last 90 days from Google Search Console"
Multi-step plans String together multiple dependent steps—build a dashboard, create a calculator from scratch, or execute a series of operations where each step builds on the last.
Example prompts:
→ "Add a column classifying keyword position into brackets: [1-3], [4-10], [10+], then create a pivot showing average CTR by bracket"
→ "Build a simple dashboard showing the performance of sales people in the last quarter"
Code-level analysis When you need statistical analysis, machine learning, or custom visualizations that go beyond standard charts, Rows can write and execute Python code to get there.
Example prompts:
→ "How does my revenue change if my margin increases by 5%?" (what-if analysis)
→ "How many orders do I need to hit $100k, $500k, and $1M in revenue?" (goal-seek)
→ "Calculate correlation between keyword position and clicks, then show statistical significance"
→ "Run a k-means clustering model to segment customers by purchase behavior and visualize the clusters"
→ "Create a Sankey diagram showing traffic flow from source → landing page → conversion"
Instead of switching between tools or learning specialized syntax, you describe the analysis you want and the AI Analyst figures out how to execute it: it scans your dataset, understands the key variables, and provides what you need.
To access AI in Rows you can either
click on the ✨ icon, at the bottom right corner of your viewport: this will open a chat UI panel that will work across your spreadsheet. You can ask questions in two modes, Build or Chat, based on whether you want to actually creating elements or just have in-line answers.
use the ✨ icon at the top right corner of each element: a contextual menu with a few shortcut will open right away allowing you to perform quick actions like summarizing the content or beautify a table
Watch below a few side-by-side comparisons with Google Sheets:
Extract data from documents and images
As mentioned above, Rows can ingest data directly from documents and images—not just as static imports, but as structured, editable tables.
It works with PDFs and multiple image formats (JPEG, PNG, HEIC...)
You can process batches at once rather than uploading files one by one.
All extracted data can get merged into a single table you can immediately work with, stay on separate tables or get appended to an existing one.
You can also add custom extraction instructions to pull exactly what you need. A very common use case is invoices management. By adding the prompt
"Extract date, vendor name, VAT amount, total amount, and description", Rowswill scan all documents and return a consolidated table with those specific fields—no manual data entry, no error, or formatting issues
Instructions can be enhanced automatically and saved for later. Watch the demo below:
What's more? 50+ data integrations
As anticipated above, Rows comes with 50+ built-in data sources integrations in various domains, many of which are supported in the AI Analyst, meaning that you can simply ask AI to pull data from your ideal source and it will take care of the rest.
Example of prompts:
SEO data: "
Pull page data from the last 30 days from Google Search Console, including only pages that contain /blog/"Finance data: "
Pull all transactions from my HSBC account and classify them into: software, marketing, travel expenses, revenue"Marketing data: "
Use GA4 data to rank the top sources of traffic from mobile in Brazil in the last 30 days"
See it in action below:
Here's a division of the built-in integrations in Rows:
Marketing: GA4, GSC, Facebook, Instagram, Tiktok
Finance: Stripe and Plaid (+12,000 supported banks)
Productivity software: OpenAI, Notion, Slack, Email, Translate
Data warehouse: MySQL, BigQuery, PostgreSQL, Snowflake, Amazon Redshift
Discover the full catalog here.
You also have the possibility of creating custom connections via our HTTP functions.
💡 Pro tip: When the tool you’re working with isn’t listed in our catalog, HTTP functions allow you to connect to any RESTful API, GraphQL endpoint, or other HTTP-based data sources, regardless of their structure or authentication methods. On Rows, GET, POST, PUT, and PATCH make the catalog of integrable tools virtually infinite. Try them our in our HTTP tester. Or watch the demo below:
Smartsheet Features
Smartsheet is the most spreadsheet-like data management software in the market. It’s spreadsheet-like with more dynamic and integrated features to manage projects, automate processes, and collaborate on the go.
If you use spreadsheets to track projects or manage progress reports, Smartsheet is likely your best option.
Let's take a close look at what the software can help you with.
1. Project management
Smartsheet offers flexible views and ways to manage projects or data workflows. With a click, you can switch between seven views, including Grid, Gantt, Timeline, Kanban, and Calendar view.
It also lets you build custom dashboards using widgets and visual elements that display live data from sources like Google Analytics, Tableau, and YouTube.
The Grid view offers a spreadsheet-like interface and is particularly useful for users accustomed to spreadsheets.
However, Rows and Google Sheets triumph over visualizing spreadsheet data. Smartsheet's visualization capabilities are limited, with little to no customization options.
Compared to Rows and Sheets, Smartsheet offers fewer charts and graphs, card and board views, and templates to choose from.
2. Data Analysis
Smartsheet offers a catalog of formulas and functions for basic data analysis. You'll also find advanced functions to add dependencies, filters, and inter-link cells.
Smartsheet's cross-sheet cell linking lets you sync and share real-time information across sheets. A data change in the source sheet automatically modifies linked data in other sheets.
The business and enterprise plans allow you to access baselines, cell version history, and work insights to analyze trends, activities, and bottlenecks.
The major differentiator here is that, unlike Rows and Google Sheets, Smartsheet limits the number of functions, sheets, and collaborators you can add with every plan. This makes analyzing large datasets costly and inflexible for Smartsheet users.
3. Automation and AI
Smartsheet streamlines tasks with no-code workflows. Its visual workflow builder lets you drag and drop triggers, conditions, and action blocks to set up versatile workflows across devices, communication platforms, or apps like Teams and Slack.
Alternatively, you can access preset automation templates for recurring or one-off tasks such as data ingestion, reminders, etc. Each sheet can have up to 150 workflows.
Like Rows AI Analyst, Smartsheet AI lets you get instant insight into your business and answer ad hoc questions with AI-generated charts and metrics. Use it to draft ad copy and task description, generate formulas, analyze sentiment, translate text, summarize text status, and more.
4. Real-Time Collaboration
Collaboration is core to Smartsheet. The software offers advanced collaboration features like Proofing that help streamline and manage content creation and approval from an intuitive interface directly in Smartsheet.
What’s more, you can create and assign tasks, share comments with @mention, and stay updated with in-app alerts.
The best part is that you can share sheets with or without a Smartsheet account.
Google Sheets Features
Google Sheets is a free cloud-based spreadsheet app. It boasts powerful features and functions for data analysis, harmonization, and visualization.
Let's take a closer look at Sheets' features.
1. Data Manipulation and Analysis
Google Sheets is the most capable data manipulator out of the three. Unlike Smartsheet, it has an easy-to-use interface that focuses on managing rows, columns, or sheets of data.
It offers an extensive catalog of preset formulas and functions. In fact, it has the most comprehensive catalog compared to the other two. You can also create custom functions with built-in Sheets formulas that are reusable.
Plus, you'd find assistive features that help you analyze faster with fewer errors (more on this in the next section).
When dealing with large datasets, Google Sheets performs more smoothly without slowing down or charging for additional rows.
2. AI and Automation
When it comes to AI and automation, Google Sheets stands second to Rows and Smartsheet. When you use Sheets, you primarily have to rely on third-party apps and custom scripts for AI and automation.
Of course, you'd find some assistive AI features like Smartfill, formula suggestions, automatic data cleaning, and removing duplicates. But that's it. Sheets doesn't implement a full-fledged AI like Rows and Smartsheet.
However, there's a buzz around Gemini rolling out to Google Workspace (including Google Sheets), so we're yet to see how it unfolds.
For the time being, if you’re troubled by monotonous tasks, you can record macros to streamline workflows. Macros are bite-size recordings of specific tasks. Once recorded, Sheets automatically performs those processes for you with a click.
3. Data Visualization
Google Sheets has more data visualization options considering its use case. You'd find everything from bars to graphs to waterfall charts and widgets for data visualization.
It has a built-in Chart Editor that offers fine-grained customization options for visuals, which you'll find lacking when visualizing data using Smartsheet.
Rows, of course, stand neck-to-neck with Sheets.
Also, Google Sheets has a more extensive template gallery than Smartsheet. There's a separate Template Gallery add-on for Google Sheets that provides access to over 100 professionally designed templates created by Vertex42.com.
These templates cover various categories, such as calendars, financial calculators, invoices, budget spreadsheets, and other time-saving tools.
4. Real-Time Collaboration
Unlike Smartsheet, Google Sheets is more database-centralized and focuses on efficient collaboration within its scope. It offers features like real-time co-editing and communication within sheets.
Which Spreadsheet Tool Has Better Features?
All these tools have a couple of features better than the other two:
Rows’ superior data visualization features and use of AI makes it a go-to solution for non-data-friendly users.
Google Sheets has the most number of functions and formulas to analyze complex data.
Smartsheet offers a decent number of functions and formulas to work with and some great collaboration features.
Integrations - Smartsheet vs Google Sheets vs Rows
Rows Integrations
Rows integrates with 50+ different software that helps with data import and export, marketing, finance, translations, messaging, and more processes.
Some of the best integrations Rows offers are:
Marketing: TikTok, Linkedin, Google Analytics 4, Facebook
Finance: Alpha Vantage, Stripe, VAT-Search
Databases: Notion, PostgreSQL, Amazon Redshift
Connectors: Make, Looker Studio, Microsoft Power BI, Zapier
CRM: Mailchimp, Salesforce, Pipedrive, Zoho CRM
If the tool you are using is not in Rows catalog, you can always execute custom API requests to any endpoint with proprietary HTTP functions.
Lastly, one of the most important integrations of Rows that helps make data analysis a whole lot easier is with OpenAI.
Smartsheet Integration
Similar to Rows, Smartsheet integrations extend to various third-party applications, allowing users to unlock siloed data and bring Smartsheet into their existing tech stacks for enhanced productivity.
Smartsheet Data Shuttle can create automated CSV and XLSX data imports from most systems, like SAP, Workday, and more, into Smartsheet. Other integrations include:
ERPs and CRMs: Salesforce, Jira, Tableau, Power BI
Messaging and communication: Slack and MS Teams
Content collaboration: DocuSign, Miro, Adobe Creative Cloud
Workflow automation: Zapier, Workato, Power Automate
Security and governance: Microsoft Defender, Skyhigh Security
Google Sheets Integrations
Google Sheets natively integrates with Looker Studio, BigQuery, and other Google Workspace apps. Rows and Smartsheet, on the other hand, have far more integration options to connect spreadsheets with your existing app ecosystem.
Nevertheless, Sheets has its dedicated Google Workspace Marketplace, which offers hundreds of free and paid add-ons for Sheets. You can expect add-ons to tools like Google Analytics, Lucidchart, Autocrat, Mail Merge, and Jira Cloud.
Which Spreadsheet Tool Has Better Integration?
Rows and Smartsheet both have a great set of integrations that help you with data import and export and other use cases like marketing, finance, etc.
When it comes to integrations, Google Sheets isn’t in the competition.
The only difference between Rows and Smartsheet is that Rows takes integrations a step forward because all its integrations are native.
Pricing - Smartsheet vs Google Sheets vs Rows
Rows Pricing
Rows offers a generous free plan where you can onboard unlimited members, up to 10 guests, and execute up to 50 integration tasks per month. If you want premium features and increased limits, Rows also offers 3 paid plans to choose from:
Plus: $15/month/member, up to 25 guests, unlimited integration tasks & daily data refresh.
Pro: $22/month/member, up to 100 guests, unlimited integration tasks & hourly data refresh.
Enterprise: Custom price for advanced API usage and workflows.
Smartsheet Pricing
Smartsheet offers a free forever plan limited to 1 user and 3 sheets. Other than that, it has three premium plans:
Pro: $9 per user per month
Business: $32 per user per month
Enterprise: Custom pricing
Google Sheets Pricing
Google Sheets is free for individual use. However, it is available as part of Google Workspace for businesses.
Here are its four annual plans to choose from:
Business Starter: $6 per user per month
Business Standard: $12 per user per month
Business Plus: $18 per user per month
Enterprise: Custom pricing
What are Customers saying?
Rows Reviews
The knowledge base Rows offers for every feature and integration is commendable, and users love it.
“Excellent job, before beginning to use the Rows, I really love short introduction videos as a taste of getting started tutorial. And also asking the user's level of understanding about spreadsheets was a plus. It is easy to use and easy to share. Good visual design!” - Product Hunt.
A large number of integrations makes it easy for users to import and export data.
“The most innovative customer-centric tool currently available. As a spreadsheet lover, Rows is incredible. The amount of integrations you get out of the tin is just amazing. And now with OpenAI!
I would support Rows just because of the product but the reality is that what I love more about the product is the passion behind it. Torben and Henrique (and the rest of the team) are extremely passionate about their users, constantly meeting them, requesting feedback and actioning it. Whilst that is how businesses should operate, close to their clients in order to improve their products, we all well know that it is now the case very often.” - Product Hunt.
Your new AI Data Analyst
Extract from PDFs, import your business data, and analyze it using plain language.
Try Rows (no signup)Smartsheet Reviews
Smartsheet has an impressive 4.4/5 rating on G2 (15k+ reviews); however, after skimming through the reviews, we realized the platform is not all gold.
Most reviews covered Smartsheet slowing down when ingested with large datasets (a few hundred rows).
This user specifically highlighted this limitation while also commending Smartsheet's ability to automate data management.
Google Sheets Reviews
Sheets has always been in talks for its real-time collaboration feature, which makes people choose it over Excel and other spreadsheet apps.
However, being a free, cloud-native platform, Sheet is always speculated for data privacy concerns.
Rows and Smartsheet are less susceptible to data breaches than Google Sheets. Both tools integrate security and privacy features into their tech stack to ensure the data stays safe and secure.
Wrapping Up
I hope this detailed comparison between Smartsheet vs Google Sheets vs Rows helped you decide which spreadsheet software is the best for your business.
Here’s a quick wrap-up of the three software:
Rows make it easy to analyze and visualize data with sleek, modern features:
It leverages AI to make data analysis easy and accessible.
It comes with stunning data visualization features to build charts and graphs for all kinds of data.
All its integrations are native, making it easy to import and export data.
Smartsheet is the best match for you if you want to manage data in a better yet easy way. The software has decent functions and formulas to work with and several third-party integrations.
Google Sheets is a great free spreadsheet software for individuals looking to analyze mid-sized datasets and need a large number of functions and formulas.
If you or your team don’t have the time to try all three spreadsheet tools, go to Rows.com, import data, automate your report, and see if it's the right match!
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