Intro
The Marketing Playbook is a collection of articles on how to leverage Rows to deal with some of the most common marketing activities. Each chapter illustrates tasks related to specific marketing subfields: let's go through them one by one.
Social media management
Social media management refers to a broad set of actions, devoted to the management and expansion of businesses social media accounts.
- How to track your follower-base growth on social media
- How to measure your Facebook and Instagram posts performances
- How to measure your LinkedIn posts performance
Performance marketing
Performance marketing includes any advertising activity whose spending is proportional to quantitative results metrics, such as impressions and/or clicks. This is now the most common way of conducting online marketing, both on social media, search engines, and other ads platform.
- How to set up a Google Ads report
- How to set up a Facebook/Instagram Ads report
- How to set up a Linkedin Ads report
- How to build campaign tracking URLs
SEO
SEO stands for 'Search Engine Optimization' and comprehends a variety of tasks whose aim is to improve the rank position of your website on the main search engines.
- How to monitor your website search performance with Search Console
- How to track keywords' performance with Search Console
- How to plan your link-building activity
- How to track on-page SEO elements
- How to track your competitors’ website loading performance with PageSpeed
- How to audit your website loading performance with PageSpeed
Growth marketing
Growth marketing is a subfield of marketing that refers to various activities that go beyond the traditional marketing model (positioning and channeling a product or service). It focuses on growth and scale, leveraging analytics coming from product or comms experiments, sales campaigns, or data acquisition.
- How to plan and tracking your growth experiments
- How to track your growth experiments with Google Analytics
- How to set up a custom traffic report with Google Analytics
- How to enrich and qualifying a list of contacts and automating CRM sync
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