15 Best Social Media Report Templates in 2025
Social media reporting analytics is the backbone of a successful social media marketing strategy.
Yet, for many marketing teams and businesses, finding the right reporting framework to track performance, demonstrate ROI, and optimize campaigns feels like running in circles.
This is because most reporting templates are basic! Not only that, but they fall short of essential elements like clear data visualization, actionable metrics, and, most importantly, automated updates, forcing users to spend hours in tedious manual copy-paste or import via csv files
Here's the kicker: we've done the hard work for you. We don't just want you to rely on native app analytics. In this guide, we've outlined 15 social media report templates that share tidy visualization options and automated data integration, making it easy to track performance metrics and uncover insights effortlessly.
What should a social media report template include?
Let's look at what a social media report template should include. From charts to tables, there's much to consider when using a social media report template:
On that note, let's explore the essential elements that every comprehensive social media report template must include:
Performance Overview: The template should feature a high-level summary showcasing key metrics and overall social media success. For example, a well-designed template includes visuals highlighting month-over-month growth in followers, engagement rates, and total reach across platforms.
Engagement Analysis: Detailed insights into how your audience interacts with your content. For example, your template should track likes, comments, shares, and saves per platform, comparing performance against previous periods to identify trends.
Content Performance: Metrics showing which content types and formats drive the most engagement. For example, the template should categorize posts by type (video, image, carousel, etc.) and track their respective engagement rates, reach, and conversion metrics.
Audience Growth & Demographics: A clear visualization of follower growth and demographic insights. For example, charts showing audience growth velocity, geographic distribution, age ranges, and peak activity times.
Campaign Performance: Dedicated sections for tracking specific campaign outcomes. For example, tracking hashtag performance, influencer collaboration results, or paid promotion metrics against predetermined KPIs.
Cross-Platform Analysis: This feature is included only for a few templates integrating data from different social media platforms—comparative metrics across various social networks. For example, side-by-side performance comparisons between Instagram, LinkedIn, Twitter, and Facebook to inform platform-specific strategies.
Conversion Tracking: Metrics linking social media efforts to business outcomes. For example, tracking click-through rates, website visits from social, lead generation, and direct sales attribution.
Competitor Benchmarking: Comparative analysis against key competitors' social performance. For example, tracking share of voice, engagement rate differentials, and content strategy gaps.
Customization Capabilities: The template must offer flexibility in branding and metric selection. This ensures reports align with your organization's visual identity and specific KPIs.
Visual Representation Options: What good is data without clear visualization? Choose a template with diverse chart types, graphs, and heat maps that make complex data easily digestible for stakeholders.
Your Social Media reports, automated.
Rows automates your social media reports with live data, from follower trackers to post analytics and ad performance.
Get Started (free)Review of the 15 best social media report templates
Below is a review of 15 of social media report templates. The reviewed templates below are free products of Rows, each having the same features and system of usage — From data aggregation to data analysis.
1. Social media follower tracker by Rows
Who is this template for?
This template is for social media managers, YouTube creators and personal brands.
Rows social media follower tracker is a cross-platform template that tracks follower counts. It can monitor the number of followers on Facebook, Instagram, LinkedIn, and YouTube and track their growth over time.
Sounds so simple right? But the reality is that:
There aren’t many free tools that simply automate cross-platform social media analytics.
What if you need to track your (or your competitors') follower base on Facebook, Instagram, LinkedIn, and YouTube? That’s 4x the work!
But this template does all that. All you need to do is connect your Facebook, Instagram, LinkedIn, and YouTube accounts to Rows. Once done, this template tracker automatically pulls in data figures of all metrics into the dashboard.
Every day at 8 am UTC, our template will automatically refresh your follower count and display it as a chart. You'll be updated with the latest following count on the go.
For instructions on how to use this template, visit the template’s landing page here.
2. Instagram follower tracker by Rows
Who is this template for?
Instagram business owners, and creators.
Rows Instagram Follower Tracker provides comprehensive tracking functionality that allows access to accurate, up-to-date data on any Instagram profile's followers' growth or decline. This way, you can analyze trends, measure the impact of your Instagram's content strategy, access actionable insights, and make data-driven, informed decisions to improve your Instagram performance.
Additionally, you can analyze your competitors’ follower count over a certain period of time. So, if you are wondering whether you are leading the pack or playing catch-up – with competitors' followers analysis, you can get a clear picture of your niche playground — you get to know how your competitors are fairing with the Instagram algorithm. Understanding your competitors' follower counts provides a crucial benchmark for your performance.
For instructions on how to use this template, visit the template’s landing page here.
3. LinkedIn page followers tracker by Rows
Who is this template for?
LinkedIn social media managers, LinkedIn creators, and B2B companies.
This LinkedIn page followers tracker template is designed for LinkedIn users looking to track and report on their pages.
On the web version of LinkedIn, you can see the number of followers you have on a Company Page, but you cannot easily track its evolution over time. This is why many people eventually perform it manually by recording the number every day.
This template leverages Rows integration with LinkedIn API. It works as a basic LinkedIn follower counter: it automates the process, offering a daily snapshot of the number of followers of any LinkedIn Company page.
For instructions on how to use this template, visit the template’s landing page here.
4. TikTok follower counter template by Rows
TikTok Follower counter is a template designed to provide daily updates on your follower count, helping you track your account's growth effortlessly and log your TikTok follower count history in a simple spreadsheet table.
This template offers a unique blend of familiarity and efficiency by delivering insights through a spreadsheet-based tool. This approach leverages the familiarity of spreadsheets, making it easy for users to navigate and understand their data.
To use it, simply connect your TikTok account input your TikTok credentials, and follow the on-screen instructions to integrate your account with our tool.
For instructions on how to use this template, visit the template’s landing page here.
5. TikTok analytics dashboard template by Rows
Who is this template for?
TikTok creators, TikTok business owners.
TikTok Analytics dashboard is a template tool used for monitoring and analyzing your TikTok performance. This comprehensive dashboard offers a detailed overview of key metrics such as TikTok viewer counts, follower counts, likes, and video counts.
It helps you gain insights into your weekly engagement trends, view the most liked and shared videos, and track cumulative engagement metrics to stay ahead in the TikTok game.
For instructions on how to use this template, visit the template’s landing page here.
Your Social Media reports, automated.
Rows automates your social media reports with live data, from follower trackers to post analytics and ad performance.
Get Started (free)6. YouTube channel subscriber tracker by Rows
Who is this template for?
YouTube creators, creators, businesses of all niches.
On the YouTube platform, you can see the number of subscribers you have on your channel, but it's not easy to track its growth over time. This is why many people end up recording the number manually every day.
This template is used for monitoring the number of subscribers for a YouTube channel for a specific period of time. Since there isn't an intuitive automated way to do it, nor are there many free tools to help you out, this template stands out.
This template leverages integration with the YouTube API and functions as a basic YouTube subscriber counter: it automates the process, offering a daily snapshot of the number of subscribers for any YouTube channel, plus a nice YouTube subscriber count chart.
For instructions on how to use this template, visit the template’s landing page here.
7. YouTube analytics dashboard template by Rows
Who is this template for?
YouTube Analytics dashboard template is your all-in-one solution for comprehensive insights into your YouTube channel’s performance.
This template provides a detailed overview of your YouTube stats, including views, total videos, and location. Designed to help you monitor and enhance your YouTube strategy, our dashboard covers every critical aspect of your channel analytics. It pulls YouTube data directly from your channel and lets you automate analysis and track its performance over time.
For instructions on how to use this template, visit the template’s landing page here.
8. Facebook page insights report by Rows
Who is this template for?
Facebook social media managers and businesses with a business presence on Facebook.
This Facebook report template is solely used for tracking key insights about your Facebook Page and posts, such as engagement, impressions, feedback reactions and followers growth.
Unlike the first template, this one is made for one purpose—to give you insights about your Facebook pages. While Facebook offers a native analytics overview of page insights which involves — Page's performance, like demographic data about your audience and how people are responding to your posts—it is important that you have external analytics to report effectively in an organised format.
To use this template, just Input the username of your Facebook page and Rows built-in functions will automatically retrieve the main metrics for your pages and the posts.
For instructions on how to use this template, visit the template’s landing page here.
9. LinkedIn post report template by Rows
Who is this template for?
LinkedIn social media managers, LinkedIn creators, and B2B companies.
The LinkedIn post report is strictly for post analytics. It doesn't track followers or track campaigns. It's solely created to retrieve your LinkedIn posts’ metrics. The metrics retrieved include the total number of likes, comments, impressions, clicks, shares, and engagement rate.
Monitoring the performance of your LinkedIn posts is not easy. There is no intuitive way of doing it, and the automatic alternatives are expensive and hard to configure. That's why many people do it manually, exporting data into different spreadsheets and analyzing it very inefficiently.
This template automates this process, all in a spreadsheet. You only need to select your LinkedIn page and define the date range, and it will retrieve the post metrics and automatically generate the performance report for you.
For instructions on how to use this template, visit the template’s landing page here.
10. LinkedIn page analytics dashboard template by Rows
Who is this template for?
LinkedIn social media managers, LinkedIn creators and B2B companies.
This dashboard template is used for analyzing the performance of a LinkedIn page. So if you want to discover key insights about your LinkedIn Page and posts, such as engagement, impressions, and followers growth, this tool should be your go-to. It gives you a holistic overview of your company's LinkedIn page over a particular period.
LinkedIn Page Analytics Dashboard contains metrics and sections like top KPIs, device views, weekly post-performance, audience growth tracking, best content highlights, and recent activity insights, offering a comprehensive overview of page engagement and strategic reach.
For instructions on how to use this template, visit the template’s landing page here.
11. Instagram page analytics dashboard template by Rows
Who is this template for?
Instagram business owners, creators, and businesses of all kinds.
The Instagram Page Analytics Dashboard unlocks deep insights into your Instagram performance. It provides full data from the last 30 days, empowering you with detailed analytics and visualizations to optimize your social media strategy.
The dashboard offers comprehensive insights like daily performance, engagement trends, post metrics, top content, audience demographics, and real-time tracking to optimize social media strategy with strategic precision and targeted growth analysis, enabling data-driven content creation.
For instructions on how to use this template, visit the template’s landing page here.
12. Instagram ads campaign report template by Rows
Who is this template for?
Instagram ads specialists, creators, and businesses of all kinds.
This template is designed to provide detailed insights into your Instagram advertising performance. It will help you understand how your Instagram ads have been performing and optimize your campaigns. You'll have all the necessary information, with sections dedicated to weekly performance summaries, campaign performance summaries, and objective breakdowns.
Instagram Ads Report Template provides comprehensive metrics including analytics, tracking weekly performance metrics, campaign insights, objective distribution, spending correlation, and budget allocation to optimize advertising strategy and maximize marketing effectiveness.
For instructions on how to use this template, visit the template’s landing page here.
Your Social Media reports, automated.
Rows automates your social media reports with live data, from follower trackers to post analytics and ad performance.
Get Started (free)13. LinkedIn ads dashboard by Rows
Who is this template for?
LinkedIn ad managers, LinkedIn creators, and B2B companies.
The LinkedIn Ads Conversion Discrepancies Report template is a powerful tool to help marketers and data analysts streamline their advertising performance analysis. This dashboard compares the conversion data from your ad channels (LinkedIn Ads) with the conversions tracked by Google Analytics 4.
To address the challenge of mismatched conversion data, we've developed the LinkedIn Ads Conversion Discrepancies Report template using Rows.
This powerful spreadsheet automatically compares conversion metrics between LinkedIn Ads and Google Analytics, saving you hours of manual work and reducing the risk of human error.
For instructions on how to use this template, visit the template’s landing page here.
14. Facebook Ads Campaign Report by Rows
Facebook Ads are crucial in modern paid marketing strategies, offering unparalleled reach and precise targeting options. Key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) help in measuring the success of your campaigns.
Our Facebook Ads Campaign Report template is connected to your Facebook Ads account and automates the tracking of the main KPIs, ensuring your marketing efforts are always on point.
This Facebook ads campaign report template offers a comprehensive overview of your Facebook Ads campaigns. It allows you to have access to a summary of your campaign performance over a particular period of time.
15. TikTok Ads dashboard template by Rows
Who is this template for?
TikTok creators, TikTok business owners.
This TikTok Ads dashboard template is used for getting a comprehensive report of your TikTok Ads campaigns, focusing on spending and objectives, and determining the ROI of your marketing investment.
It aggregates crucial data points in your ad campaigns to help you track and optimize your advertising performance. With features like a weekly performance summary, ad group performance breakdown, spending by objective, and demographic analysis, this dashboard offers everything you need to make informed decisions about your TikTok advertising strategy.
For instructions on how to use this template, visit the template’s landing page here.
Switch to Rows' social media templates today
Creating a social media report is no longer optional, it's essential.
A structured social report template can transform your client reporting process, providing consistency, clarity, and value.
With Rows' free social media reporting templates, life becomes easier. It's free to use; and you can even start without an account! You are on the way to creating your best social media reports yet.
Social media report template FAQs
What is a social media report template?
A social media report template is a template that helps businesses manage performance reporting across one or two social media accounts. It integrates key metrics related to audience engagement, reach, brand mentions, and campaign effectiveness across various social media platforms to provide actionable insights and improve social media strategies.
What are the benefits of using a social media report template?
Social media report templates offer numerous advantages, including:
Streamlining the organization and reporting of social media data, making it easier to analyze and understand.
Providing a comprehensive overview of social media account performance, allowing for quick identification of areas for improvement.
Eliminating the need for manual data entry, saving time and reducing the risk of errors.
Significantly expediting the reporting process, enabling faster decision-making based on data-driven insights.
What are the typical features of a social media report template?
Platform-specific metrics
Audience engagement metrics:
Reach and impressions:
Brand mentions and sentiment analysis:
Campaign performance tracking:
Content performance analysis:
Competitive analysis:
Customizable dashboards and visualizations:
Automated reporting:
Actionable insights and recommendations:
