Instagram Follower Tracker

What is an Instagram Follower Tracker?

An Instagram follower tracker is a tool that automatically monitors and records the follower count of one or more Instagram accounts over a particular period. It is simply used to count your Instagram followers.

At Rows, we created an Instagram follower tracker that helps you access accurate, up-to-date data on your Instagram follower growth or decline. This way, you can analyze trends, measure the impact of your content strategy, access actionable insights and make data-driven, informed decisions to improve your Instagram performance.

Why use an Instagram Follower tracker?

Tracking followers manually is not the best option, because manual tracking relies on the follower count displayed on your Instagram dashboard, which rounds numbers for accounts with over 10,000 followers.

This rounding can mask significant fluctuations in your follower base. For example, while Instagram might show you have "10K" followers, a tracker could reveal you actually have 10,560 followers.

But with an Instagram follower tracker, you get the following benefits:

• This Follower Count Tracker allows you to monitor your exact follower and following numbers, track granular changes over time, and better understand your audience size.
• This free template lets you easily check competitors' follower counts, helping you compare your performance and find areas to improve.
• This free tool helps you check the follower counts of potential influencers quickly. This helps evaluate their reach and popularity with your target audience, aiding in better partnership decision-making and campaign planning.
• And even though you might have less than 10k followers, it's still important to use a tracker so you can check your followers’ trend overtime.

Who is this template for?

This template is for social media managers managing Instagram pages, business owners with business presence on Instagram, personal brands/creators, influencers, and basically for Instagram users with professional accounts, etc.

Instagram follower count template breakdown: How to use the template

First things first: The tracker doesn't help you create, schedule, or post content. It only helps you understand the impact of your posts and content strategy on follower growth. An Instagram follower tracker doesn't increase your followers — It merely monitors and reports on your follower count.

To check your follower count using our Instagram follower tracker template — follow the steps below:

Step 1: On this page, click on “Use template”.

Once done, you'll see a pop-up that shows — “Select spreadsheet destination” — click on “Create a spreadsheet.”

Step 2 : Configure Instagram integration to Rows.

Without integrating your Instagram, you'll be unable to access insights and analytics about your page. So, click configure and log in to your Facebook account.

Step 3: Enter the username of the Instagram account you want to track.

Step 4: Set up automation.

The SCHEDULE function will automatically refresh the data and add a new record to the Database table. By default, data is updated every day at 8:00 AM UTC. You will discover that you can change the refresh rate in cell B2 of the Setup table.

Key metrics tables at a glance

Database

This table contains 5 columns: Date, followers, following, daily change, and change (%).

• Date: This column shows the date when the data was recorded.
• Followers: This column displays the number of followers for the tracked account on the given date. The data is currently listed as "() data,” indicating that the follower count is not yet filled in.
• Following: This column shows the number of accounts the tracked account follows on the given date. The data is also listed as "() data.”
• Daily change: This column will show the daily change in the follower count.
• Change (%): This column would show the percentage change in the follower count compared to the previous day.

Current followers

• The "Current followers" table shows the follower and following counts for the tracked account as of the most recent date, 2024-09-09. In Follower, the following counts are displayed using checkmark icons, but the actual numerical values are not shown.

Followers trend

• The followers’ trend section is a dashboard-like table that is designed to help you visualize the trend of followers over time.

What are the use cases for the Instagram follower count template

As a marketer, this free template to check Instagram follower count can be very helpful for various use cases, namely:

1. Competitor Analysis

This free template lets you easily check competitors' follower counts, helping you compare your performance and find areas to improve.

Are you leading the pack or playing catch-up? With competitors' followers analysis, you can get a clear picture of your niche playground — you get to know how your competitors are fairing with the Instagram algorithm. Understanding your competitors' follower counts provides a crucial benchmark for your performance.

However, it's important to note that several factors can influence a competitor's follower count beyond their content quality or marketing prowess. For instance, the length of the account that has been active on Instagram can significantly impact its follower base. Additionally, some competitors might operate with substantially larger budgets, allowing them to invest heavily in paid advertising or influencer partnerships to boost their follower counts. These financial disparities can create significant differences in follower numbers that may not accurately reflect the quality or the engagement rate of the accounts.

2. Measuring Growth and engagement

This free template makes it easy to monitor your follower growth over time and measure the overall quality of your content.

Tracking your follower count over time helps you see if your content engages your target audience.

Imagine this: You just ran an advertising campaign on Instagram a few weeks ago; before the campaign, you had 10k followers — and after running the campaign for two weeks, you still find the same figure (10k) on your dashboard. By just relying on that figure, you cannot find out how many followers you got after the campaign. But by leveraging this tracker, you get precise outcomes of your account progress — This way, you can measure the impact of each campaign and celebrate any milestone you hit.

3. Influencer Marketing

Influencer marketing is a popular marketing strategy on Instagram because of the wider reach it gives brands. This means that you should be on the lookout for potential influencers to collaborate with. One way to weigh influencers' capacity is to check their follower count.

With this tracker, you can quickly check potential influencers' follower counts. This helps evaluate their reach and popularity with your target audience, aiding in better decision-making for partnerships and campaign planning.

While a sudden, unexplained spike in an influencer's follower count may initially seem impressive, it could also signal the presence of bot or fake accounts. So, check the follower trend based on dates to checkmate any weird movement. However, an influencer who has steadily built their following over time through consistently engaging content is far more likely to have a genuine, high-quality audience that will truly resonate with and convert your target customer.