Social Media Followers Tracker

What is a Social Media Followers Tracker?

Tracking social media followers effectively means keeping an eye on your follower count over time. It’s all about gathering organized and accurate data without the hassle of manually checking each of your social accounts. In addition, it involves using these insights to make informed decisions that result in follower growth.

While it sounds so simple, the reality is that:

• There aren’t many free tools that automates this in a simple manner.

• What if you need to track your (or your competitors') follower base on Facebook, Instagram, LinkedIn, and YouTube? That’s 4x the work!

The first problem results in manual tracking — which involves merely looking at your social media profile every market day — and the second leaves you overwhelmed and grappling with connecting the dots.

Features of the Rows Social Media Followers Tracker

There are three main features that make this tracker stand out:

1. Data integration: Our social media follower tracker can integrate with four social media platforms: Facebook, Instagram, LinkedIn, and YouTube. All you need to do is configure your accounts on these platforms to your template.

2. Automation capabilities: Every day at 8 am UTC, our template will automatically refresh your follower count and display it as a chart. You'll be updated with the latest following count on the go. That's not all; with our analyst, you can pull out insights from figures. For example, if you want to know the estimated number of followers every quarter, our AI analyst can aggregate the figures and give you an answer.

3. Comparison page chart: Do you want to know which social media page performs well for you? Thanks to our tracker, you'll get a chart of the filler trend of each of your 4 social accounts on the above-listed platforms

Importance and Benefits of Social Media Following Tracking

There are many benefits to tracking your social media followers count. They include:

- It helps you measure Growth and Engagement While some schools of thought believe that follower count is a vanity metric, they say this because they feel it doesn't account for revenue. However, more followers equals more eyeballs on your brand, and it's still very important as it indirectly accounts for growth and engagement.

Monitoring your follower count over time lets you assess if your content resonates with your target audience. This free template simplifies the tracking of follower growth over time and helps measure the overall quality of your content.

- It helps you analyze competitors’ performance Knowing your own and your competitors' follower counts is crucial. This free template allows you to check competitors' follower counts effortlessly, facilitating performance comparison and identifying improvement areas.

- It helps you get better Influencer partnerships Social media, particularly Instagram, are key platforms for influencer marketing. This free tool enables quick checks of potential influencers' follower counts, helping evaluate their reach and popularity with your target audience, which supports better decision-making for partnerships and campaign planning.

How to Set Up the Social Media Followers Tracker

Below are a few steps to get started with our Rows social media followers tracker template:

Step 1: On this page, click on "Use Template".

Once done, you'll see a pop-up showing “Select spreadsheet destination” — click “Create a spreadsheet.”

Step 2: Connect data sources to your templates

You'll be unable to access insights and analytics about your page without connecting your social media accounts. Connect your Facebook page account, Instagram account, LinkedIn page account or YouTube account.

Once done and connected, you'll get access to the full spreadsheet.

The next step is —

Step 3: Input your social media handles

Type any social media account you want to track — whether it's Facebook, Instagram, LinkedIn or YouTube

Once done, turn on track to enable daily refresh of follower counts

Key metrics at a glance

Our social media followers tracker templates provides valuable insights for managing and analyzing social media presence across multiple platforms. Let's break down its components and their benefits.

Followers by date table

This table shows follower counts for each platform over time. This table:

• Provides a detailed, day-by-day view of follower growth
• Allows for easy comparison of performance across platforms
• Helps identify specific dates of significant follower changes, which can be correlated with content or marketing efforts

Followers trend chart

This is a line graph visualizing follower growth trends across all platforms.

This chart:

• Offers a quick, visual representation of overall growth patterns
• Enables easy identification of which platforms are growing fastest
• It helps spot any sudden changes or anomalies in follower counts
• Allows for easy comparison of growth rates between platforms

Current followers table

This table displays the most recent follower counts for each platform.

This tables:

• Provides an at-a-glance view of current standing across all platforms
• Is useful for quick reporting or status updates
• Helps in setting and tracking short-term growth goals

What are the things you should be careful about tracking?

When tracking your social media performance, be mindful of the following KPIs:

• Engagement Rates:

Measure likes, shares, and comments to gauge audience interaction. A caveat: more likes and shares don't always correlate to more conversions. So, prioritize engagement metrics that directly tie to business goals. For example, regular messages from your audience can mean they are showing interest in your product or service. Always track engagement; it's an unending task.

• Follower Growth:

Start tracking as soon as your accounts go live to measure your audience growth. Pay attention to growth rate spikes and drops to understand what content drives followers.

• Click-Through Rate (CTR):

Track CTR when promoting content or links to gauge your calls-to-action effectiveness.

• Content Performance:

Monitor top-performing content and replicate elements that work well. Do it monthly, quarterly or weekly—track underperforming content to identify patterns and adjust strategies accordingly.