50 Free Marketing Templates You Can Use in 2024
Need some marketing templates for your business? We’ve chosen 50 of the best marketing templates to share with you.
But, come to think of it — why should you care about marketing templates? While templates aren't a substitute for strategic thinking, they make your marketing strategies more efficient and consistent.
Whether you are a marketing manager, head of content, social media marketer, email marketer, or SEO, it's time to steal and download these customizable templates.
What are the best marketing templates?
The marketing templates below cover various categories of marketing — SEO, content marketing, social media marketing, email marketing, and advertising.
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Browse templatesSEO Templates
68% of online experiences begin with a search engine
If you want to check out your site’s referring domains, mobile site performance, rich search results, and highest-traffic queries and pages — then look no further than Google Search Console.
You can avoid missing out on golden opportunities to rank high on search engines with some of the templates we've created at Rows below.
Our SEO templates leverage built-in integrations, to bring live data from your marketing tools, be it Google Search Console, or GA4.
1. Google Search Console Performance Report by Rows
This template gives you an overview into your website Google Search Console performance metrics. With it, you can find top-performing and least effective pages, average position over time, device, country and search appearance breakdown of your search traffic.
➡️ Download the template here.
2. Google search console keyword cannibalization checker by Rows
“Tracking content cannibalization at scale is hard. It comes at a significant time investment. And better tools could reduce the time needed to fix cannibalization”, says Kevin Indig.
With this template, you can check if your site suffers from keyword cannibalization issues, with pages that serve the same purposes and rank for identical target keyword(s) with the same search intent.
➡️ Download the template here.
Unsure if it's right for you? Well, here's what John Ozuyal, SaaS SEO growth advisor, has to say about our cannibalization template:
3. Keyword Clustering Report by Rows
This template simplifies grouping your website's ranking keywords into topical clusters, allowing you to track and analyze aggregated performance effortlessly.
All you need to do is connect your Google Search Console account, select your property, input analysis days, choose comparison period, and select keywords to generate clusters.
➡️ Download the template here.
4. Google search console keyword research report by Rows
This template allows you to Identify high-value keywords to keep in your strategy, find high-performing keywords that need extra work, and discover "easy wins" or low-hanging fruits.
The sweetest part is that the Google Search Console API allows you to bring those insights for free on Rows spreadsheets, giving you extra flexibility in transforming, presenting, and sharing them with your team.
➡️ Download the template here.
5. Google Search Console Blog Traffic Report by Rows
This GSC blog traffic report leverages Google Search Console API to enhance your blog traffic strategically, focusing on various aspects of SEO blog performance.
It offers a traffic breakdown by branded and unbranded keywords. These simple metrics emphasize the output of your blogging effort by separating the traffic of those who already know your brand from that generated by your keyword research and deep understanding of your product's benefits.
➡️ Download the template here.
6. SEO plan template by Ahrefs
This free SEO plan template details how teams at Ahrefs map out their SEO plan from scratch. It covers key practices like finding the right keyword, creating and optimizing content, building links, and tracking results.
➡️ Download the template here.
7. Keyword research template by Backlinko
This keyword research template helps you streamline and organize your keyword research. The template includes content evaluating keywords using five metrics, finding ideas from Wikipedia, Reddit, Exploding Topics, and four other methods.
➡️ Download the template here.
8. SEO marketing plan template by Backlinko
With this template, you can create an effective plan for targeting specific keywords, From research to writing content, optimizing pages, building links, and tracking results.
➡️ Download the template here.
9. SEO proposal template by Backlinko
If you are an SEO and want to bag more deals — This SEO proposal template will be your new shortcut to closing the sale. Included are ready-to-customized cover letters, a service summary, and a fill-in-the-blank contract.
➡️ Download this template here.
Social Media Marketing Templates
With templates for social media marketing, you can:
Create social media content with ease on different social media platforms
Batch content and schedule faster
Track follower count
Run competitive analysis
So, first things first, we are going to plug in a few of our tracking templates — A tracking template is a place where you put URL tracking information.
For example, you may want to track clicks from a certain campaign or ad group. Tracking templates use URL parameters to customize your tracking URL or the final URL.
Our social media marketing templates leverage built-in integrations, to bring live data from your social media accounts: Instagram, Facebook, LinkedIn etc.
10. Instagram followers count tracker template by Rows
With this tracking template, you can track the followers of your clients and the following of any business/creator user on Instagram.
Additionally, you can track your competitor's follower counts and run some analysis. All you need to do is enter your Instagram username, and the schedule function automatically refreshes data, updates the database table daily at 8 AM UTC, and customize the refresh rate in the Setup table.
➡️ Download this template here.
11. Facebook Followers Count Tracker by Rows
With this tracking template, you can automatically track your Facebook page's follower growth over time with this spreadsheet template.
On the web version of Facebook, you can see your number of followers on a Facebook Page. Still, you cannot easily track its evolution over time, which is why many people eventually end up performing it manually by recording the number daily.
➡️ Download this template here.
12. Social Media Followers Tracker by Rows
Want to monitor the number of followers on Facebook, Instagram, LinkedIn, and YouTube and track their growth over time? This Rows template automates the process by integrating with all the main social media APIs and allowing you to monitor follower counts effectively without manually recording them.
➡️ Download this template here.
13. Instagram Page Analytics Dashboard
With this Instagram page analytics dashboard template, you can discover key insights about your Instagram page and posts, such as engagement, impressions, and followers growth.
➡️Download this template here.
14. Hootsuite Social media scheduling bulk upload template
This template helps you publish and schedule social media posts across multiple networks one by one, which can be a significant drain on your most precious resource: time.
➡️ Download this template here.
15. SproutSocial’s Social media video content workbook
This video content planning workbook will help you make the most of your following content. It includes prompts to inspire your video story, examples of how to spin your video into something new for social, and content strategy tips for pre- and post-launch.
➡️ Download this template here.
16. Employee Spotlight Series workbook
Putting employees in the spotlight is a great strategy to increase brand reputation and value. This workbook template will help you take your teammates from behind-the-scenes to center stage. It includes a process checklist and a 12-month sample content calendar you can rely on as you build out your employee spotlight series.
➡️ Download the template here.
17. Influencer marketing brief template
This brief template will help you document your expectations and influencer marketing guidelines — creating a valuable resource influencers can use to craft content that resonates with your audience.
➡️ Download this template here.
18. Social Media Pitch Deck for Agencies by Agorapulse
If you are an agency owner looking to pitch your services in social media, with this 17-slide template, you can build a robust, branded social media pitch deck.
➡️ Download this template here.
19. Scheduled Social Media Report Template by Agorapulse
This template lets you know how your engagement stacks up, from likes and replies to retweets and direct messages.
➡️ Download this template here.
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Browse templatesAdvertising Templates
If you want to milk off some profits from your next advertising campaign, then use these templates to monitor conversions.
Our advertising templates leverage built-in integrations, to bring live data from your ads campaign platform on Facebook, LinkedIn, Tiktok and Google PPC.
20. Facebook Ads Campaign Report by Rows
This template helps you comprehensively report your Facebook Ads campaigns with critical metrics such as impressions, clicks, CTR, conversions, conversion rate, and spending KPIS, such as CPC, CPM, and CPP.
➡️ Download the template here.
21. Google Ads PPC Report by Rows
This Google Ads PPC report template helps you find your website’s Google Ads and Google Analytics paid search analytics with your total ad spend, average CPC, top ads and search keywords, and a comparison of your average site users versus those from ads.
➡️ Download this template here.
22. Instagram Ads Campaign Report by Rows
With this template, you can get a comprehensive report of your Instagram Ads campaigns, focus on spending and objectives, and determine the ROI of your marketing investment
➡️ Download this template here.
23. LinkedIn Ads Dashboard
Our LinkedIn Ads Dashboard template is designed to provide an in-depth look at all the main KPIs of your LinkedIn Ads campaign, including audience demographics and cost-related metrics.
➡️ Download this template here.
24. TikTok Ads Dashboard by Rows
Our TikTok Ads Dashboard template is designed to provide comprehensive insights into your TikTok ad campaigns. This powerful tool aggregates crucial data points to help you track and optimize your advertising performance.
➡️ Download this template here.
CRO marketing templates
Conversion rate optimization, or CRO, is the process of increasing the percentage of users or website visitors who complete a specific action to increase the number of leads you generate.
At Rows, we have a couple of conversion discrepancies report templates — what these templates does is to show you inconsistencies or differences in reported conversion data across various tracking and analytics platforms or tools.
25. Facebook Ads Conversion Discrepancies Report
With this template, you can easily track and compare conversion data from Facebook Ads with Google Analytics 4. In addition, you can identify and resolve discrepancies to maximize your marketing ROI.
➡️ Download this template here.
26. Google Ads Conversion Discrepancies Report
With template, you can easily track and compare conversion data from Google Ads with Google Analytics
➡️ Download this template here.
Read more: How to Check Conversion Discrepancies between Google Ads and Google Analytics in 2024
27. LinkedIn Ads Conversion Discrepancies Report
This dashboard template compares the conversion data from your ad channels (LinkedIn Ads) with the conversions tracked by Google Analytics.
➡️ Download this template here.
Related: How to Check Conversion Discrepancies between LinkedIn Ads and Google Analytics in 2024.
Content Marketing Templates
Below is a list of templates for content marketing practices like strategy, briefing, writing, and video content creation.
28. Google Analytics 4 Content Group Report by Rows
With this template, you can quickly create content groups by URL keywords to see how those pages perform with specific user groups and demographics.
This template also includes cells for creating a second content bucket, which will automatically be summarized and compared against your first group.
➡️Download this template here.
29. Content strategy template by Semrush
With this content strategy template by Semrush, you can document your content marketing strategy and develop a long-term plan tailored to your business needs, resources, and goals. You can use this template to set content goals, create a buyer persona, create content guidelines, and handle many other tasking content strategy frameworks.
➡️ Download the template here.
30. B2B content brief template by Relato
According to the team at Relato — “A fully developed content brief removes all the guesswork.” Without a brief, working on an article will be tricky. So, suppose you are a content manager, content writer, content editor, or content strategist — this accessible template will act as a strategic guide to help you convey all the details from the target audience, the story's arc, and what your reader should think, feel, and do when reading.
➡️ Download the template here.
31. Article template by Orbit Media
This article template helps you go beyond just writing an article — it also helps you plan for (or at least consider) the various content promotion channels: SEO, social media, email marketing, and influencer collaboration.
➡️ Download this template here.
32. Hubspot social media content calendar template
This template helps you manage and plan your social media content. You can create a bulk of social media content with this calendar template. Additionally, you can plan your updates, breaking down how to format your content for Facebook, LinkedIn, Twitter, and Pinterest.
➡️ Download this template here.
33. Copy.ai blog post template
This blog post workflow template lets you quickly and easily turn a content brief into an engaging, long-form blog post.
➡️ Download this template here.
34. Content audit template by WordStream
This content audit template helps you organize and analyze your existing content in a structured manner — it allows you to get bigger-picture information, identify where to make adjustments, and drill down and solve a particular problem or optimize for a specific goal.
➡️ Download this template here.
35. WordStream’s Website Audit Template
The WordStream website audit template provides a comprehensive checklist to help users systematically evaluate and optimize their website. It covers six key areas: site performance, SEO content, technical SEO, design/UX, accessibility, and conversion rate optimization.
➡️ Download this template here.
36. Canva’s templates
With Canva, you can browse and explore thousands of beautiful free templates. Its drag-and-drop feature allows you to customize your design for any occasion with just a few clicks.
➡️ Check out Canva’s free design templates.
37. Envato video templates
Envato has thousands of free and premium video editing and motion design templates. From dynamic openers to logo stings, product promos, and more, we have everything you need to create polished videos.
➡️ Check out Envato video templates.
38. Renderforest Video Templates
Renderforest has over 1000+ video templates. These free video templates let anyone make great videos, no matter their budget. You can find templates for animation, intros and outros, invitation videos, slideshows, presentations, and music visualization.
➡️ Check out Renderforest templates.
39. Video script template, Backlinko
This template helps you create video scripts for your video content. It offers a fully guided approach to writing your script.
➡️ Download this template here.
40. Blog post templates by Letterdrop
These eight templates by Letterdrop offer different variants of blog post types ranging from listicles to teardown kinds of posts. For each template, you'll get an example of how you can write it with possible theme headline suggestions.
➡️ Check out a comprehensive overview of the templates.
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Browse templatesEmail Marketing Templates
69% of marketers use email to distribute content. Email marketing templates are beneficial to save time and create compelling emails.
41. Stripo’s Software & Technology Email Templates
This template is handy for different uses if you are an email marketer in SaaS and technology companies. You’ll find welcome, survey, onboarding, notification, and promo email templates. All are optimized for mobile devices and compatible with major email service providers.
➡️ Download the template here.
42. ActiveCampaign abandoned cart email templates
Most times, people abandon shopping carts online. The good news is that these abandoned cart email templates have an average open rate of 45%, with these emails recovering abandoned carts today with the selection of abandoned cart email templates.
43. MailChimp newsletter email templates
MailChimp offers over 100 newsletter templates. So, whether you have a personal brand or are trying to build an email list for your company or brand — you can customize this template.
➡️ Check out the templates here.
44. Unlayer HTML email templates
With Unlayer’s free HTML templates, you can add graphics, add buttons, and embed videos directly into your emails.
45. GetResponse holiday email templates
If you want to deliver your holiday greetings with simplicity and reliability, look no further than these unique templates by GetResponse. These templates include Christmas, summer sales, Valentine's Day, Easter, Halloween, and more emails.
➡️ Try out the templates here.
46. GitHub HTML email templates
GitHub has hundreds of responsive email HTML files you can browse through and download.
➡️ Check out the email templates here.
47. Leadfeeder cold email templates
Want to write compelling cold emails? Then, these cold email templates from Leadfeeder will be of great help. You'll get access to 14 cold email templates that you can use to turn prospects into buyers.
➡️ Download this template here.
48. Hubspot’s Email Marketing Planning Templates
With this template, you can strategically organize your email marketing. You can organize which emails you send to each database segment and automatically calculate delivery, open, and click-through rates.
➡️ Download this template here.
Market research templates
Marketing without insights is like throwing darts blindfolded. Peep Laja mirrors it perfectly in this tweet:
49. Hotjar’s product feedback survey template
This pre-built set of questions will help you understand exactly what your audience thinks about your product. By capturing customer feedback, you can craft a better marketing strategy.
➡️ Download this template here.
50. Target market analysis survey template by Survey Monkey
This expert-certified target market analysis template is designed to get the answers to inform your marketing efforts. This template will help you understand how your client engages with their target market—and if they have a notable presence in that market
➡️ Download this template here.
Read more: 10 Best AI Tools for Marketing to try out in 2024
Explore 100+ templates
Get a head start with 100+ ready-made dashboards, connected to your data. Build your own in minutes
Browse templatesSupercharge your sheets with Rows
With these templates, you can save time and energize marketing tasks.
At Rows, we are supercharging spreadsheets by offering better UX for data ingestion and have native AI capabilities (AI analyst, AI-generated subtitles, native AI functions).
We make it easy for you to import data directly from tools like databases and ad platforms to a spreadsheet.
Ready to get started with Rows.com? Start using the product right away for free.
