10 Best AI Tools for Marketing to try out in 2024
The amount of AI marketing tools out there today can get overwhelming, right? This is especially true when you sift through listicles filled with content generation tools and chatbots, that leave out a tons of difference application where AI can make a difference: for example, marketing analytics, workflow automation, and video marketing.
Every B2B business can benefit from using AI marketing tools in its tech stack to streamline marketing operations, increase productivity, and save time handling small marketing tasks.
In this guide, you will find a detailed review of all the 10 best AI marketing tools you need to try out in 2024 and why they’re the best in the market.
Factors to Consider When Choosing an AI Marketing Software
Not all AI tools qualify for your marketing needs and align with your business goal. Below are a few factors to consider before choosing the right AI marketing tools. And no! These aren't just any obvious factors.
Tech stack integration and data integration
In marketing, you need data to drive growth. This means that you can really capitalize on AI if you're able to apply its power on your own data.
How seamlessly can the AI marketing tool integrate with your existing tech stack and data sources? Can the AI marketing tool ingest and interpret data? These are questions to keep in mind when choosing an AI marketing software.
To answer all these questions, you must ensure that the tool can ingest and process marketing data from your CRM, analytics tools, and other relevant tools in your tech stack.
Multi-channel optimization
Can the AI effectively optimize across various B2B marketing channels like content marketing, ABM, email campaigns, and LinkedIn advertising? You need a tool that understands the complexities of multi-channel marketing.
Compliance and data privacy
Given the sensitive nature of customer and business data, you need to observe how the AI tool handles data privacy and comply with regulations like GDPR, CCPA, or industry-specific standards. For example, our product, Rows, is subject to German data protection authorities, among the world's strictest data protection regulators.
The spreadsheet powered by AI
Access the power of AI to analyze, summarize and transform data. Build better spreadsheets, faster.
Try Rows for FreeWhat are the best AI marketing tools?
Rows: Best for AI-powered spreadsheets in marketing analytics
Zapier: Best for marketing workflow automation
ChatGPT: Best for AI-powered research and writing
Buffer AI Assistant: Best for social media management
Midjourney: Best for image generation
Jasper AI: Best for text generation
Descript: Best for podcast and video creation
Rightblogger: – Best for blog writing
Grammarly – Best for editing
Surferseo – Best for content optimization
1. Rows
Best for AI-powered Spreadsheets in marketing analytics
Rows is a comprehensive spreadsheet software for modern marketing teams. It has native AI capabilities (AI analyst, AI-generated subtitles, native AI functions) that other competitors like MS Excel lack, and these features are vital for marketing practices.
Whether you are setting up a spreadsheet of your marketing goals or creating a report of your marketing campaign results, Rows helps you in so many ways with:
Spreadsheets that provide an easy way for marketers to set SMART (specific, measurable, ambitious/attractive, relevant, and timely) marketing goals and track progress towards them, and,
An AI Analyst that helps you summarize, slice and pivot customer and campaign data, providing valuable insights for informed decisions.
🎙️ Per Humberto Ayres Pereia, co-founder at Rows: In marketing, we see users gather organic and paid sources and build custom dashboards. You can mix and match data from YouTube, Google, Facebook, LinkedIn, Twitter, or any kind of ad [Source].
Rows makes it super easy for you to pull all of your ICP (Ideal Customer Profile) data and build your dashboards with whatever you want.
So, what features of Rows can help you do marketing?
Rows Top Features
Data ingestion and AI Analyst
You need data if you want to get successful marketing results. By leveraging data ingestion on Rows, marketing teams can make more informed decisions and optimize their marketing strategies.
But that's not all; the AI analyst can add the finishing touches to your tabularized data. With Rows’ AI Analyst, you can use natural language to ask AI data-related questions. The tool will do all your calculations, like descriptive statistics, data summarization, transformation, and pivoting.
The AI Analyst scans your dataset, understands the key variables, and provides you with a summary in 3-5 sentences with relevant KPIs about those variables, calculating averages, medians, minimum max values, and automated pivot tables.
For example, below is a marketing report spreadsheet. The AI analyst summarizes the reports' key points by calculating total spending and average cost per click.
Pro tip 💡 Most startups and B2B brands are investing in SEO. This means you'll need to run keyword research to spot sweet spot keywords you can use in your content to win on SERPs. Here's how Rows can help: connect your Google Search Console account to import a keyword report, trigger the analyst, and ask to obtain the top 100 keywords in positions 4-10 by clicking grouped by pages. Check the video below.
Additionally, you can ask the AI analyst to generate subtitles for your tables and graphs that include key insights from the data displayed.
OpenAI native integration
Rows integrates with Open AI for its 14 proprietary functions that automate prompts and address specific types of tasks. Below are a few of these functions that are very important for marketing use cases:
AD_CONTENT_OPENAI. Use Open AI’s GPT to generate different types of advertising content from a product description.
KEYWORDS_MISSPELLING_OPENAI. Use Open AI’s GPT to generate common misspellings from a list of keywords.
KEYWORDS_OPENAI. Use Open AI’s GPT to generate advertising keywords from a product description.
META_DESCRIPTION_OPENAI. Use Open AI’s GPT model to generate a meta description for a page using a list of keywords.
SENTIMENT_ANALYSIS_OPENAI. Use Open AI’s GPT model to generate a sentiment analysis on your brand's social media comment or product review
Discover more about all possible use cases of AI in Rows.
50+ integrations with tools in your tech stack
Rows has 50+ integrations with tools like GA4, Google Search Console, Notion, LinkedIn Ads and Page, Instagram, Facebook Ads and Page, Gmail, Hubspot, MailChimp, Stripe, Salesforce, etc
Integrating with numerous platforms means data can easily be transferred from multiple marketing channels to a spreadsheet. This helps you avoid data silos and facilitate a comprehensive marketing report.
Use case example:
Connecting Google Search Console with Rows gives you the power to retrieve all key metrics from your website performance on Search traffic, namely impressions, clicks and position, for all your pages and queries.
Another use case: you can use about Rows functions to retrieve insights about your Facebook account, including follower growth and posts performance.
Curious to know? Check how to retrieve insights from your Facebook Page using Rows.
Rows Pricing
Rows offers a free forever plan that’s quite generous. It lets you onboard unlimited members and up to 10 guests and execute up to 50 integration tasks per month.
If you want to get rid of these limits and want access to more premium features, Rows has three paid plans to choose from:
Plus: $15/month/member, up to 25 guests, unlimited integration tasks & daily data refresh.
Pro: $22/month/member, up to 100 guests, unlimited integration tasks & hourly data refresh.
Enterprise: Custom price for advanced API usage and workflows
Pros and Cons
✅ Has more than 50 native integrations.
✅ Easy to analyze and visualize data, especially for non-data-friendly users.
❌ Doesn’t have an offline app.
Discover more about all possible use cases of AI in Rows.
The spreadsheet powered by AI
Access the power of AI to analyze, summarize and transform data. Build better spreadsheets, faster.
Try Rows for Free2. Zapier
Best for marketing workflow automation
Zapier is a web automation tool that connects web apps and tools in your tech stack. This tool enables you to automate repetitive marketing tasks and create automated workflows.
The automated workflows are called "Zaps" that move data and trigger actions between your apps. Each Zap has a trigger (an event in the app) and one or more actions (tasks performed in another app). For example, a Zap could be triggered by a new lead in your CRM and automatically create a new task in your project management software.
Zapier Features
Zapiers offers AI templates that help you draft email replies to customers, generate blog posts from a form, follow-up leads, sync customer data between apps, send AI-generated videos of yourself to leads, etc It boasts over 180 AI-powered app integrations.
With over 1500+ Integrations on Zapier, you can connect your marketing tools to create customized workflows.
Zapier has an AI chatbot feature you can use to create custom chatbots to improve customer customer service. It uses the OpenAI model to create a custom AI chatbot that you can connect with the rest of your tech stack.
Connecting your content creation and social media management tools to Zapier lets you easily post content across your marketing channels.
Zapier Pricing
Zapier offers a free forever plan. With this plan, you can automate basic workflows with 100 monthly tasks and unlimited zaps.
For individuals: Starting from $29.99/month.
For teams: Starting from $103.50/month.
For enterprises: You'll need to contact for pricing.
Pros and cons
✅ Over 6000 apps available
✅ Easy to use
❌ No mobile app
❌ You need to pay more to access advanced features
3. ChatGPT
Best For AI-powered research and writing
Since its launch in 2023, ChatGPT has created a lot of buzz in the marketing space. Many solopreneurs and businesses are now using ChatGPT in their daily marketing tasks. While others use it to write blog posts—which I think is not really ideal since AI isn't perfect but a better writing assistant—some others are using it to do marketing research.
It is an AI chatbot developed by OpenAI that uses natural language processing to engage in conversation and assist with marketing research tasks.
ChatGPT Top Features
ChatGPT can analyze links, images, and search queries for knowledgeable outcomes. For example, It can analyze competitor content to understand their strategies, strengths, and weaknesses. The quality of its answers is based on your prompts.
You can create long-form and short-form blog posts with ChatGPT.
ChatGPT is capable of translating text between multiple languages, giving room to be used by many nationals.
ChatGPT Pricing
ChatGPT has a free forever plan, giving you access to GPT-3 and GPT 3.5.
ChatGPT 4 is priced at $20/month, giving you access to all its features, including the newest model, GPT-4o.
Pros and cons
✅ChatGPT lets you build custom chatbots.
✅ChatGPT Plus has a voice-over chat feature.
❌Image generation is available only to ChatGPT Plus and Enterprise users (not free).
4. Buffer AI Assistant
Best for social media management
Buffer is an all-in-one social media toolkit that provides tools to help businesses manage their social media presence.
Buffer’s AI Assistant can generate new posts for your Buffer schedule, repurpose existing posts, and come up with endless new ideas—helping you grow your followers and super-charge your engagement
Buffer AI Assistant’s Top Features
Quickly create engaging posts with Buffer AI assistant without the need for painstaking brainstorming
Set guidelines for the marketing message tone and style of posts to ensure Buffer AI Assistant sticks with a consistent brand voice.
Respond to common customer inquiries or comments in half the time with Buffer AI Assistant.
Buffer AI Assistant’s Pricing
The Buffer AI Assistant is currently available for free.
Free plan = 50 AI Credits.
Essentials plan = 150 AI Credits (+150 for each additional channel connected).
Team plans = 300 AI Credits (+300 for each additional channel connected).
Agency plans = 3,000 AI Credits (+300 for each additional channel connected).
Pros and Cons
✅Integrated within the Buffer platform for easy access.
✅Offers content generation in multiple languages.
❌ Still in the beta version.
❌ Not 100% accurate.
5. Midjourney
Best For Image generation
Midjourney is a discord-based generative AI tool that creates visual art by using test commands. It allows you to create high-quality images for your marketing campaigns and content.
Midjourney uses diffusion models and large language models (LLM) to add noise to images and refine them into high-quality resolutions that match your taste.
Midjourney’s Top Features
Provides high image resolutions up to 1,792 x 1,024 pixels
Works through the Discord chat platform, making it accessible to users who don't have coding experience
Provides customization options and commands to fine-tune image generation.
Midjourney’s Pricing
Midjourney offers four subscription tiers:
Basic Plan: $10/month ($8/month if paid annually).
Standard Plan: $30/month ($24/month if paid annually).
Pro Plan: $60/month ($48/month if paid annually).
Mega Plan: $120/month ($96/month if paid annually).
Pros and Cons
✅It allows you to tweak your images and generate more variants.
✅ It is easy to use and requires no coding .
❌ No free trial. You must pay a minimum of $10 for the basic membership plan.
❌ No web app or mobile app.
6. Jasper AI
Best for Content writing
Jasper AI is an AI-powered platform that generates written content like blog posts, social media posts, email copies, and many other written content types.
Jasper’s Top Features
Jasper offers an easy-to-use Chrome extension for adding AI writing to any website, Gmail, and Google Docs.
Jasper’s brand voice feature combines the power of AI with your brand’s unique tone and style so you can create content that’s always on-brand.
You can generate complete marketing campaigns from just one brief with Jasper.
Jasper’s Pricing
Creator Plan: $49/month ($39/month if paid annually).
- Unlimited words per month
- 50+ AI copywriting templates.
Teams Plan: $125/month ($99/month if paid annually)
Business Plan: Custom pricing
- For larger teams and enterprises.
- Unlimited features and seats.
Pros and Cons
✅ 50+ templates.
✅25 languages.
❌ Plagiarism cost is high.
7. Descript
Best for podcast creation.
Descript is an AI-powered podcasting suite designed to help creators record, edit, and fine-tune their podcasts from a single dashboard.
The good thing about Descript is that you can convert audio and video content into blog posts for easier repurposing and to boost search engine optimization (SEO) efforts and rankings on search engines.
Descript’s Top Features
Allows you to write podcast scripts in the tool to keep you on track while recording.
Descript’s automatic transcription generates a quick transcript of your videos or podcasts, which you can edit like a text doc, making the process intuitive and fast.
Video recording for your screen, webcam, or third-party camera alongside audio.
Descript has many AI features like Filler Word Removal, Studio Sound, and AI Voices.
Descripts's pricing
Free plan available.
Paid plans start at $12 per user/month.
Pros and Cons
✅Remote recording in 4K.
✅User friendly.
✅ Social post writer who writes promotional copy for your podcasts.
❌No app for mobile recording—just a Mac, Windows, and browser option.
8. Rightblogger
Best for blogging
RightBlogger is a complete AI-powered content creation suite of tools for bloggers. Leveraging its artificial intelligence makes it easier than ever to craft engaging, high-quality content for your blog with the click of a button.
Thanks to the many available tools, Right Blogger allows you to create almost any form of content, especially long-form blogs, SEO optimization, product descriptions, or landing pages.
Rightblogger’s top features
Smart suggest (get blog post ideas based on your blog URL), blog post idea generator, headline generator.
Keyword research tool (unlimited), meta title, meta description, and keyword cluster to help you research keywords.
See how difficult it is to rank for a keyword based on the competition.
Rightblogger’s pricing
Free trial plan with access to 70 AI blogging tools.
Paid plan starts at $29.99 per month with access to over 75 AI blogging tools
Pros and Cons
✅ 70+ AI tools embedded
✅User friendly
❌No free trial
❌Not 100% accurate
9. Grammarly
Best for editing written content
The worst time to spot errors in content is when it has been published. Well, Grammarly saves you the pain. Grammarly is an AI-powered digital writing assistant that helps you improve your written content on any platform or device.
Grammarly’s Top Features
Grammarly's AI can generate ideas, compose content, and rewrite text based on context and goals.
The AI analyzes writing to check grammatical errors and suggest better options for spelling
Users can set preferences for writing style and English dialect, allowing marketers to tailor content for specific audiences.
Grammarly's Pricing
Grammarly offers three main pricing plans:
Free Plan: $0/month
Premium Plan: $12/month (when billed annually)
- Best value at $144/year
Business Plan: Starts at $15/member/month (when billed annually)
Grammarly also offers an Enterprise plan with custom pricing for large organizations that require advanced security and control features.
Pros and Cons
✅ Seamless integrations.
✅Plug-ins for web browser.
❌Currently only available for writing in English.
10. Surfer SEO
Best for content optimization
Surfer SEO is a content optimization and SEO platform that helps users create, analyze, and upgrade content to rank better in search engine result pages (SERPs). It has an AI outline generator that allows you to generate entire content outlines for your pieces.
Surfer SEO Top Features
Content Editor that analyzes competitor content and provides recommendations to optimize your own content.
A content score to show you the strength of your search optimization.
SERP Analyzer that breaks down the top ranking pages for a keyword to identify key ranking factors.
Natural Language Processing (NLP) to generate content outlines and suggestions.
Surfer SEO Pricing
Hobby: $29/month or $312/year.
Basic: $59/month or $636/year.
Pro: $99/month or $1,068/year.
Business: $199/month or $2,148/year.
Pros and Cons
✅ Intuitive content editor.
✅ AI keyword detector
❌ Content score upgrade suggestions can be generics
❌ Supports keyword stuffing in content
Wrapping up: Set up marketing spreadsheets with Rows
There you have it – the 10 best A.I. marketing software that you can try and finalize the one that suits your business needs.
All the platforms on this list can improve your marketing in many ways. They all have unique value propositions. At Rows, we are here to help you create clean marketing spreadsheets for your business.
Whether you are a marketing manager, SEO growth advisor, or C.R.O., Rows is perfect for your reports. So what next? Go to Rows.com, import data, automate your report, and see if it's the right match!
Do you build automated marketing dashboards? - check our Marketing templates.
