Branded vs Non-Branded Conversion Report

This powerful dashboard - seamlessly integrated with Google Search Console and Google Analytics 4 - is designed to help you differentiate between branded and non-branded traffic and understand how each impacts your conversion rates.

Key Features of the Branded vs Non-Branded Conversion Report

Comprehensive Traffic Analysis

Our template allows you to input a date range, your brand name, and the GA4 event name you want to analyze. By connecting to your Google Search Console property, it imports search traffic data and classifies queries as branded or non-branded based on your brand name.

Detailed Conversion Tracking

The template imports event counts by landing page from Google Analytics 4, focusing on organic search traffic. It calculates the traffic coming from branded vs. non-branded keywords and provides a relative approximation of the number of events by search type.

Integrated Performance Reporting

Combining all the data, the report highlights the best-performing landing pages overall and provides detailed insights into branded and non-branded traffic. This allows you to see which pages drive the most conversions and optimize your strategy accordingly.

How to Use This Template

Using this template is simple.

Follow the instructions in the panel, connect your Google Search Console and Google Analytics 4 accounts, and the data will be automatically fetched.

Then, select the date range for your analysis, your brand name (for the query classification) and the name of your event in GA-4.