Google Analytics 4 SEO Backlink Checker

An inbound link from a popular, trusted website pointing to your website is extremely valuable for improving its ranking in Google search results pages. This is because Google approximates the authority of a domain by how many other authoritative pages link to it. Backlinks or inbound links are thus the key indicators to search engines that your content is valuable and trustworthy, transferring their "link juice" - and search traffic - to your domain.

In the world of Search Engine Optimization (SEO), internal links and external links play pivotal roles. Proactively searching for external links that point to one's website is called link building strategy. Tools like a backlink checker or backlink analysis tools help you review your backlink profiles and identify other link opportunities. It’s important to focus on high-quality backlinks paired with relevant anchor texts - giving hints on the page content - and avoid low-quality backlinks, spammy links from domains with high spam score, as Search Engines can now detect suspicious backlink activity. Using tactics such as removing toxic backlinks or capitalizing on valuable backlinks with high link profile, can drive the link juice to your site, which translates into more organic traffic and an overall enhanced SEO performance.

While there are several paid apps among the SEO tools that measure the number and quality of backlink profiles to your domain (i.e. backlink checker tools), you can access most of that data for free via Google Analytics 4. In Google Analytics 4’s Traffic Acquisition report, referral traffic is attributed to site visitors who landed somewhere on your website after clicking a external link that did not appear on 1) your own domain 2) a search engine 3) an email; or 4) a social media platform. This represents a list of backlinks to your website.

This backlink checker tool lets you quickly have a backlink report for your website, excluding specific referral domains and charting which referral domains have the highest engagement rates and average session durations, representing high-quality links. These insights are invaluable for SEO reporting, link building opportunities outreach, and audience research.