Influencer Marketing ROI Calculator

Measure the Return on Investment (ROI) of an influencer marketing campaign based on the campaign costs, reach, and conversion rates.

A Influencer ROI Calculator is a tool designed to help you assess the effectiveness of your influencer marketing campaigns. With just five inputs, it provides you with an easy-to-understand metric that quantifies your return on investment (ROI).

Inputs required:

  1. Total campaign cost ($): The overall expenses associated with the campaign, including influencer fees, product giveaways, and production costs.

  2. Audience Reached: The total number of people exposed to the influencer's content during the campaign.

  3. Engagement rate (%): The percentage of engaged users (who visit the destination landing page, click to receive product giveaway) out of the total audience reached.

  4. Conversion rate (%): The percentage of users who completed a desired action (e.g., sign-up to the product, making a purchase) out of the total audience reached.

  5. Average order value ($): The average revenue generated per completed sale.

How to Calculate ROI:

  1. Calculate Leads: Audience Reached x Engagement rate

  2. Calculate Conversions: Leads x Conversion rate

  3. Calculate Revenue Generated: Conversions x Average order value

  4. Calculate ROI(%): (Revenue Generated - Total campaign cost) / Total campaign cost

Practical Example:

  • Total campaign cost: $10,000

  • Audience Reached: 100,000

  • Engagement rate: 5%

  • Conversion rate: 10%

  • Average order value: $120

Calculating ROI:

  1. Leads: 100,000 x 5% = 5,000

  2. Conversions: 5,000 x 10% = 500

  3. Total Revenue: 500 x $120 = $60,000

  4. ROI: ($60,000 - $10,000) / $10,000 = 5

In this example, the Influencer ROI Calculator reveals an ROI of 5, which means that for every dollar spent on the campaign, $5 was generated in revenue. A negative ROI means that each dollar spent on the campaign generated less than one dollar of revenue.

This calculator was built with Rows
Versatile, connected to your data, and delightful to share. Rows is the easiest way to use data in a spreadsheet. Find out why thousands of teams chose Rows to build and share their spreadsheets.
Discover Rows