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Published at Mon Jan 05 2026 in
For Teams

The Smart Way to Do Invoice Data Extraction with AI

Alberto Manassero
Alberto Manassero, Product & Growth Manager, Rows
invoice-data-extraction-feature

Oh look, you’re staring at another PDF invoice…

The vendor name needs to go in column A, the invoice date in column B, and the total in column C. Then, there are the line items, with each product, quantity, and price demanding its own row. Twenty minutes later, you've manually typed everything, probably made a typo or two, and you're already dreading next month's batch. Thankfully, you won’t with invoice data extraction. 

That’s because invoice data extraction automates the process of converting unstructured invoice information from PDFs and images into structured spreadsheet data with defined columns.

What used to require Optical Character Recognition (OCR) software that sometimes struggled to read text now uses AI that actually understands context. It can distinguish between an invoice date and a due date, or separate header information from line items. Beautiful, right? Right! 

And why? Because you're no longer a data janitor copying and pasting things into a spreadsheet. You're getting your data autonomy back. And we’re going to show you how. 

What is invoice data extraction?

Invoice data extraction converts trapped data in PDFs and images into live data.

Your invoice arrives as a static PDF. The extraction software reads it and outputs structured rows and columns: vendor names in column A, dates in column B, and totals in column C. What was previously locked away becomes sortable, filterable, and ready for analysis.

Here’s what that usually looks like with some common information:

  • Header data (one row per invoice):

    • Vendor name, Invoice number, Invoice date, Due date.

    • Total amount, Tax/VAT ID, Payment terms.

  • Line items (one row per product): Description, Quantity, Unit price, Line total.

If you’re someone who works with data often, you know how soul-sucking the act of being a data janitor is. Cleaning data into a readable format is tedious stuff, so much so that your brain will feel fried by the time you actually need to analyze it. You know, the actual important stuff. 

With invoice data extraction, all that tedious work is done for you, fast. Usually, without the errors that may have occurred had you input the data yourself (though it’s still worth checking that everything is in its rightful place).

How to extract invoice data: From manual to AI

Not all extraction methods are created equal. The right tool depends on your invoice volume, budget, and whether you need simple data extraction or full accounts payable automation. Here's where each method works and where they fall short.

Method 1: Manual entry

The original method: open the PDF, type the vendor name into Excel, copy the invoice number, enter the date, and add up the line items.

This is invoice processing at its most manual. You're hunting through email attachments, downloading files from vendor portals, and stitching together data from multiple sources, one cell at a time. Every invoice means 5-10 minutes of typing, checking, and double-checking. And that’s if you’re lucky. 

Unfortunately, the amount of time you’ll spend processing data isn’t even your biggest problem. Research by the Journal of Accountancy shows that manual data entry error rates range from 1% to 5% per field entered. A single invoice might contain 10+ fields – vendor name, invoice number, date, line items, totals, etc. Scale that across 100 invoices per month, and you're looking at dozens of potential errors creeping into your financial data.

In short, manual entry works when you're only processing a handful of invoices and can't justify any software cost. But the moment your volume grows, you're paying in hours and errors.

How it works

Copy-pasting from PDFs to Excel.

Best for

< 5 invoices/month or zero budget.

Trade-off

High error rate, slow, dependent on human availability.

Cost

Employee hourly rate × processing time × potential error fixing in the future.

Method 2: Traditional OCR and PDF converters

Optical Character Recognition (OCR) converts pixels in a PDF into text characters your computer can read.

Tools like Adobe Acrobat, Azure Document Intelligence, and simple online PDF-to-Excel converters scan your invoice and output editable text. For years, this was the answer to "What's the easiest way to get information from a PDF invoice into an Excel spreadsheet?"

There’s a big caveat there, however. Because OCR reads characters but doesn't understand them. And you wouldn’t trust your 5-year-old to interpret your PDF invoices, would you? 

A perfectly scanned invoice with clean formatting works great. But throw in handwritten notes, a coffee stain here and there, complex table layouts, or invoices from vendors who love creative designs? OCR struggles. You'll get text extracted, but it lands in the wrong columns, line items get scrambled, and you're back to being a data janitor.

Plus, traditional OCR requires templates. Each new vendor format means configuring a new template, which doesn't scale when you're dealing with dozens of suppliers.

While there are simple AI PDF converters like Invoice Data Extraction, you need to be very specific with your instructions. Tools like these are better than traditional OCR software because they understand document context, not just characters – but they’re still quite limited. 

How it works

Converts pixels to text – works for perfect scans.

Best for

Archiving, searching text, and one-off conversions.

Trade-off

High accuracy for character reading, zero context. It's a converter, not a workspace. Manual reformatting required.

Cost

Generally free; Adobe requires registration after a few uses.

Method 3: General LLMs

Large Language Models (LLMs) like ChatGPT, Claude, and Gemini don't just read invoice text. They use contextual clues to almost ‘understand’ what’s going on in a PDF. This puts them in stark contrast to OCRs. 

That’s because OCR converts pixels to text. AI converts text to meaning.

When an invoice lists both a "Ship Date" and "Invoice Date," OCR sees two date fields. AI understands which is which based on context – labels, position relative to other fields, and document structure. Modern vision-language models can extract tables from screenshots, parse complex layouts, and handle messy scans that would break traditional OCR.

That’s the good – what’s the bad? 

Well, general-purpose chatbots like ChatGPT aren't built for workflow automation. You upload invoices one by one, manually copy and paste results, and your data becomes trapped in a chat thread. Privacy policies often allow training on your data unless you opt out, which is a huge concern for financial documents.

How it works

Chat with uploaded files (ChatGPT Plus, Claude, Gemini).

Best for

Ad-hoc use (1-10 docs/month), testing, complex one-offs.

Trade-off

Ephemeral data, single-file uploads, inconsistent formatting, potential privacy concerns.

Cost

Varies by platform, but as an example, $20/month (ChatGPT Plus).

LLMs are good for occasional invoice extraction. But if you’re looking for a scalable solution, they aren’t it. That’s not to say that you should throw out AI, however…

Your Personal Invoice Analyst

Your Personal Invoice Analyst

Rows lets you import invoices in all formats and use AI to get answers, transform, and build scenarios.

Get started (free)

Method 4: Modern AI platforms

So, what on Earth is the difference between an LLM and a dedicated AI platform? The answer is simple: one is a conversation, the other is a workflow. An LLM like ChatGPT gives you answers in a chat window – you paste an invoice, get text back, then manually move that text somewhere useful. A dedicated AI platform like Rows builds extraction directly into the spreadsheet, where you'll actually analyze the data. No copy-pasting, no reformatting, no extra steps.

Instead of asking a chatbot to read your invoice and hoping for consistent output, these AI platforms execute a plan: Import file → Extract specific columns → Standardize dates → Output to table. The AI acts as an agent following your instructions, rather than a conversational assistant.

1-import-screen-in-rows

You define extraction rules using natural language prompts: "Extract invoice date and format as YYYY-MM-DD" or "Pull only line items with quantity over 5." No coding required. Non-technical finance teams can set up their own extraction workflows.

2-Import-with-prompt-instructions
3-example-table-with-information-extractred-from-an-invoice

Unlike chat tools, where your data disappears in the conversation log, spreadsheet-integrated platforms give you permanent, structured tables. The invoice data lives in fixed columns, ready for formulas, pivot tables, or joining with other data sources.

How it works

Agentic workflows: Import → Extract → Analyze → Export (e.g., Rows).

Best for

Analysts and SMBs (10-1000 docs/month) needing flexible reporting and no-code integrations.

The Win

Loginless testing, data in fixed spreadsheet columns, 90%+ accuracy validated by Python logic.

Cost

Free to get started, Plus $8/month per user, Pro for high-volume teams.

Extraction plus analysis in one workspace. No export, import, or reformatting required. Granted, this is a solution for mid-size companies that need a scalable tool. What if you need an enterprise-level solution? Method five incoming…

Method 5: Enterprise IDP and AP automation

Method 4 is about interactive analysis for analysts. Method 5 is about systematic processing for accounts payable teams, all designed to run in the background without human intervention.

Intelligent Document Processing (IDP) combines OCR, AI, and rigid rules to process thousands of invoices overnight. They match invoices against Purchase Orders, validate against vendor master data, route through approval workflows, and sync directly to ERPs like SAP or Oracle.

This is the heavy machinery for invoice processing. Built for massive volume, standardized formats, and strict compliance requirements. The focus is "big data" at scale: Processing 500+ invoices daily with automated exception handling and payment integration.

Tools like Bill.com and Nanonets excel here. But flexibility is the trade-off. These platforms are powerful for payment processing but expensive, often require implementation teams to set up, and you can't simply ask them questions in plain English.

How it works

Rigid, rules-based processing synced to ERPs (e.g., Bill.com, Nanonets).

Best for

Enterprise AP teams (500+ docs/month) with high volume and rigid approval chains.

Trade-off

Expensive setup, requires implementation support, and no flexible ad-hoc querying.

Cost

Custom pricing, often $1000s+ annually.

⚡ Before we move on, we also have something for technical teams needing high-volume extraction but wanting custom workflow control. It’s Rows Vision API, which provides programmatic access to the same AI extraction engine, without buying a rigid AP suite. Pretty great, if we do say so ourselves. Take a sneak peek: 

Why AI is the superior choice for modern teams

AI-driven extraction delivers advantages that legacy tools simply can't match:

  • Accuracy and flexibility. Modern AI platforms like Rows achieve 90%+ accuracy while handling unstructured data without vendor-specific templates. "Agentic mode" enables end-to-end workflows – import, extract, analyze, and transform – in a single, continuous flow rather than with disconnected tools.

  • Natural Language Processing (NLP). Ask for data in plain English: "List all line items over $100" or "Show invoices from March with net 30 terms." No SQL queries, no complex scripts. The AI understands context and intent, not just keywords.

  • Wide data vs big data. AI excels at "wide data", medium volume from many different sources (vendor invoices, bank statements, expense reports, contracts). This is distinct from "big data" enterprise tools designed for massive volume from one or two standardized sources.

Rows is built specifically for wide data: Connecting many sources with medium volume each, rather than processing millions of identical documents. That flexibility makes AI the right choice for teams managing diverse data sources without enterprise-scale budgets.

Your Personal Invoice Analyst

Your Personal Invoice Analyst

Rows lets you import invoices in all formats and use AI to get answers, transform, and build scenarios.

Get started (free)

Choose the right tool for your volume and workflow

Match your tool to your actual needs rather than chasing unnecessary features:

What do you need?

Best tool for you

Why

One-time archiving

Dedicated extractor (Adobe, Azure)

Just converts the file, no ongoing costs

< 10 docs/month

ChatGPT/Claude

Manual uploads, but smart extraction

5-1000 docs/month

AI platform (Rows)

Automated, structured, flexible workflows

1000+ docs/month

Enterprise AP automation

Heavy-duty processing, payment-focused

The right choice depends on volume and whether you need interactive analysis or just payment processing. Start simple and scale up only when you actually hit volume limits.

Common challenges: Privacy, security, and audit trails

Big question time: Can you trust AI with financial data? Well, the answer is complicated because it depends on your platform of choice, your data, and a number of other factors.

The biggest risk, we’d argue, is AI hallucinating figures. You’ve likely already seen it in LLMs, so don’t be surprised if they invent an invoice total or misread a date. The solution is human-in-the-loop workflows. Use confidence scores or side-by-side verification (PDF next to extracted table) for spot checks before committing data to your accounting system.

The other big risk is data privacy. Reputable platforms don't train public models on your proprietary invoices, though you should always verify their policy.

For instance, Rows AI Analyst sends only table headers and a 5-row sample to LLMs, never your full dataset unless you explicitly process it. Your data is never used for model training.

Rows Vision (file uploads) deletes files immediately after processing, and we don't train models on user data. However, underlying providers have different retention policies: OpenAI retains files until you delete the chat; Google Gemini retains logs up to 55 days. We verify these policies regularly and disclose them transparently in our privacy policy.

The bottom line: AI tools can be secure, but you need to understand exactly how your data is handled.

Take control of your invoice data today

Put down that metaphorical mop, for you are a data janitor no more! With the invoice data extraction tools we’ve examined, you’ll be able to start analyzing your data instantly… unless you choose method one, of course! 

But which invoice data extraction tool is best? When extraction and analysis belong together (reconciliation, reporting, spend analysis), Rows is the fastest path. 90%+ extraction accuracy on standard invoices, 5-10x faster than manual entry, and consistency across all extractions. Could you ask for more?

Test it now. No login required. Upload a PDF invoice and watch extraction happen in a live browser-based spreadsheet. See exactly how AI turns trapped invoice data into working columns you can analyze immediately.