PPC Report Template

What is a PPC report template?

This PPC Report Template aggregates the KPIs of your PPC (Pay-per-click) channels in a single detailed report. It provides insights into key metrics such as clicks, impressions, conversions, and revenue, helping you optimize your advertising strategy for better results.

What are the key advantages of this PPC report?

Our spreadsheet-based PPC report template offers several key advantages:

Connect live data from all channels

Eliminate the hassle of handling CSV exports from different ad platforms by connecting your data sources directly to the template.

Flexible as a spreadsheet

The report is built on a spreadsheet foundation, allowing you to easily create new columns, tables, and charts to suit your specific reporting needs.

Great for sharing

The template is designed to be visually appealing and user-friendly, making it an ideal tool for sharing performance updates with your team and clients.

How to use this PPC Report template

To get started with the PPC report template, follow these steps:

Step 1: On this page, click on 'Use Template'

Once done, you'll see a pop-up that shows — “Select spreadsheet destination” — click on “Create a spreadsheet”

Step 2: Connect data sources

Once you land on the report, you will be prompted to connect your Google Analytics, Google Ads, Facebook and LinkedIn accounts. This will allow the report to fetch live data and populate the template.

Step 4: follow the instructions on the template

Once connected your account, follow these points:

▪ Pick a date range for the whole dashboard

▪ The 'Overall performance by channel' table aggregates top-level data from GA4, breaking down the key conversion metrics by Default Channel Group including only Paid channels

▪ The single-channel pages aggregate data on ad performance, including clicks, impressions, conversions, and revenue from paid campaigns from Google Ads, Meta Ads and Linkedin Ads By following these steps, you can quickly set up and start using the PPC report template to track the performance of your paid advertising campaigns across multiple channels.

Practical use cases for PPC Report template

The PPC report template can be used in a variety of scenarios to help you and your team better understand and optimize your paid advertising efforts:

• Campaign Performance Tracking: Easily monitor the performance of your paid campaigns across multiple channels, including Google Ads, Meta Ads, and LinkedIn Ads.
• Budget Allocation: Use the insights from the report to inform your budget allocation decisions, ensuring you're investing in the most effective channels.
• Stakeholder Reporting: Present comprehensive, visually appealing reports to your clients or internal stakeholders, demonstrating the impact of your paid advertising efforts.
• Identifying Opportunities: Spot trends and uncover opportunities for improvement by analyzing the detailed data provided in the template.

By leveraging the power of this PPC report template, you can streamline your reporting process, make data-driven decisions, and drive better results from your paid advertising campaigns.