Google Analytics 4

Google Analytics 4 Landing Page Report

Find your website’s top landing pages, see which sites referred the most traffic, and analyze which pages and sources received the most pageviews, had the lowest bounce rate, or saw the most engaged audience.

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About Google Analytics 4 Landing Page Report

How to track landing pages in Google Analytics 4

Google Analytics 4 tracks everything about your site—including landing pages, the pages where people first arrive on your site. Your homepage or blog index might get more overall traffic, but your top landing page is likely the page linked to from a popular website or one that recently went viral after a marketing campaign.

The easiest way to pinpoint those crucial pages that make a first impression on your site visitors is with a landing page report.

Understanding Sessions and Page Views in GA4

Google Analytics 4 counts landing pages as the page where a visitor’s session starts on your site. Each unique time they visit your site—perhaps clicking one link to your site today, then tomorrow opening your home page directly—counts as a unique session. Every time someone visits the same page, that counts as a page view—so if the same person visits a page, clicks an internal link, then goes back to the original page, that counts as two page views.

Analyzing User Engagement and Bounce Rates

In UA, bounce rate is calculated based on sessions that consist of a single pageview only. However, GA4 introduces a more nuanced approach by measuring engagement time. In GA4, if a user visits your site for less than 10 seconds before going back, that counts as a bounce and your bounce rate is counted as a ratio of all sessions versus bounced sessions. And if they stay on your site longer than 10 seconds, that counts as an engaged session.

How to use Rows to create a GA4 landing page report

In this Google Analytics 4 template, you can quickly view your site’s top 10 landing pages, along with each page’s unique sessions, page views, bounce rate, engaged sessions rate, average time on page in minutes, and average events per session. You can also find the sites that refer the most traffic to your site, how many of your site’s sessions they’re responsible for, and which referring sites send the most engaged or most likely to bounce visitors.

How it works

How it works

Get started

Click on 'Use template' and start using it right away. No forms, no signup. Your data first.

Connect your Google Analytics 4 account

Once landed on the spreadsheet, follow the instructions to connect the required integration and pick your account.

Customize the template and schedule refresh

Once the integration has been connected, all tables will update automatically with your own data. Click on 'Edit Source' to change the retrieved data and automate the data refresh. You can then insert a chart or a pivot table, add a column or personalize formats, using all the regular functions and shortcuts that make spreadsheets great.

Embed tables and charts

Click on the option menu to embed tables and chart on your Notion, Confluence or any other iframe-ready documents.

Use Template

Questions and answers

Can I use Rows for free?

Yes, Rows comes with a Free plan that includes unlimited spreadsheets and templates, unlimited workspace members, up to 10 guests and up to 50 integration tasks per month. Discover more about our pricing plans.

More than a Google Analytics 4 Landing Page Report

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