Organic CTR Tool

This Organic CTR tool will help you check the search CTR performance of (a group of) pages from your website against the current market benchmarks, based on each page's average position.

You can do so by filtering for specific groups of pages and types of queries (branded vs non-branded).

To use this template, all you need to do is to:

• Connect your Google Search Console property
• Enter the period of analysis (e.g. last 90 days)
• Input the condition to filter pages (e.g. page contains '/templates/')
• Input your brand name (e.g. 'Rows')
• Use the dropdown to select if you want to check only branded vs non-branded traffic (leave blank if you're going to include both types of keywords).

The table will immediately update to display filtered results from your Google Search Console account, including the difference to the market benchmark in the last column.

CTR market benchmarks are created via linear interpolation and exponential decay models using data from Backlinko. Check them on the respective page.