The Instagram Engagement Rate Calculator helps you calculate the engagement rate of your account by comparing the reactions generated by your Instagram posts to your follower base. In other words, it measures how good you are at engaging with your followers.
It uses the following input:
Number of posts = number of Instagram posts to be considered in the analysis
Likes = total number of likes generated
Comments = total number of comments generated
Number of followers
The engagement rate is calculated as follows:
Engagement rate = [(Likes + Comments) / Number of Posts] / Number of followers
According to Scrunch, an engagement rate of:
Less than 1% = low engagement rate
Between 1% and 3.5% = average/good engagement rate
Between 3.5% and 6% = high engagement rate
Above 6% = very high engagement rate
Keep in mind that there are multiple factors influencing the engagement rate of each individual post such as the time of day, frequency of your posts, quality of the post and overall relevance to your audience.