Best 10 AI Tools for Small Businesses in 2025
AI tools are essential for small businesses. The right AI tool can improve your workflow, speed up your service output, and scale your business.
AI can power boost the efficiency of a small business, from automating minute and complex tasks to streamlining processes and improving productivity.
Cost-effectiveness is usually a key factor when choosing AI tools for Small businesses. But beyond pricing, functionality has to be considered—what level of value and impact can this tool make in my business while I spend within my budget?
We've done the hard work for you. Here's a review of the best 10 AI tools for Small businesses to try in 2025.
What should you consider when choosing an AI tool for your small business?
Not all AI tools are for small businesses. Some tools are for enterprises and Fortune 500 companies, while others are for small businesses and personal brand creators. Below are a few factors to consider before using an AI tool:
1. Scope
What is the specific scope of the AI tool for your business? Define what you aim to achieve—whether it’s streamlining processes, enhancing customer engagement, or automating data analysis.
2. Potential value
Pricing is not enough. Check if you are getting enough value for the price. Also, map out the potential return on investment for each—what value does this tool provide to my business, and is it sustainable over time?
3. Integrations
Does the tool connect to your tech stack? Is the tool capable of being integrated into an automated workflow? Find out before purchasing. This'd help your workflow to be effective.
4. Ease of use
Is the AI tool easy to use? Does it require a complex setup? You obviously don't have all the time in the world to set up a complex tool because there are lots of other valuable things to invest in.
5. Data Compliance
While AI emerges as a smart work assistant, there are still certain privacy concerns. Ensure that your tool adheres to GDPR guidelines. For businesses dealing with EU citizens' data, compliance with GDPR is non-negotiable.
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Try it now (it's free)Review of 10 Best AI Tools for Small Businesses
Per Google, For small businesses and start-ups, creativity is at the core. Finding inventive ways to use AI can help level the playing field for small businesses, giving you the tools to work faster. From helping you organize receipts, getting insights into how your business is performing, or creating compelling blog posts, AI can help small businesses speed up workflows in smart, responsive ways.
1. Rows: Best AI-powered Spreadsheets for marketing analytics
Rows is a comprehensive spreadsheet software for modern marketing teams and small businesses.
Think about the popular spreadsheet tools like Google Sheets and Excel — while they are powerhouses in the realm of spreadsheets, these tools lack AI functionality.
So, imagine spending hours on one frustrating spreadsheet when you could have delivered a client. Work. So, how about you get a spreadsheet that saves you time and does everything you need in split seconds — those aggregation, additions, and subtractions?
Here’s the kicker: Rows comes in with advanced functionality and simplicity. It has native AI capabilities (AI analyst, AI-generated subtitles, native AI functions) that other competitors like MS Excel lack, and these features are vital for marketing practices.
Whether you are setting up a spreadsheet of your marketing goals or creating a report of your marketing campaign results, Rows helps you in so many ways with:
Spreadsheets that provide an easy way for marketers to set SMART (specific, measurable, ambitious/attractive, relevant, and timely) marketing goals and track progress towards them, and,
An AI Analyst that helps you summarize, slice, and pivot customer and campaign data, providing valuable insights for informed decisions.
This software makes it super easy for you to pull your ICP (Ideal Customer Profile) data and build your dashboards with whatever you want.
So, what features of Rows can help your marketing agency?
Rows Top Features
AI Analyst
You need data if you want to get successful marketing results. By leveraging data ingestion on Rows, marketing teams can make more informed decisions and optimize their marketing strategies.
But that's not all; the AI analyst can add the finishing touches to your tabularized data. With Rows’ AI Analyst, you can use natural language to ask AI data-related questions. The tool will do all your calculations, like descriptive statistics, data summarization, transformation, and pivoting.
Here are a few functions of our AI analyst:
Get answers to your business questions (Example: how do clicks correlate with position?)
Add calculated columns to tables to unlock deeper insights ( e.g. 'add a column that classify keyword position in brackets: [1-3], [4=10] [10+]")
Perform what-if analyses (e.g. How does my revenue change if my margin increases by 5%?)
Run Goal seek (e.g. How many orders do I need to hit $100k, $500k $1M in revenue?)
Add tables to extract trends, generate pivots, and slice the data (i.e. add a table with average CTR per page category)
Add charts to turn numbers into visual stories **(e.g. add a combo of impressions and clicks over time)
Enrich a dataset with relevant complementary info (e.g. add a column with the State based on the address)
The analyst can both handle
Independent operations: Create multiple unrelated outputs in a single prompt—like adding several columns or generating a series of charts.
Sequential operations: Build workflows where steps depend on each other—like adding a column and creating a chart based on that column
The AI Analyst scans your dataset, understands the key variables, and provides you with a summary in 3-5 sentences with relevant KPIs about those variables, calculating averages, medians, minimum max values, and more.
For example, below is a marketing report spreadsheet. The AI analyst summarizes the reports' key points by calculating total spending and average cost per click.
Pro tip 💡: Most startups and B2B brands are investing in SEO. This means you'll need to run keyword research to spot sweet spot keywords you can use in your content to win on SERPs. Here's how Rows can help: connect your Google Search Console account to import a keyword report, trigger the analyst, and ask to obtain the top 100 keywords in positions 4-10 by clicking grouped by pages.
OpenAI native integration
Rows integrates with Open AI for its 14 proprietary functions that automate prompts and address specific types of tasks. Below are a few of these functions that are very important for marketing use cases:
AD_CONTENT_OPENAI Use Open AI’s GPT to generate different types of advertising content from a product description.
KEYWORDS_MISSPELLING_OPENAI Use Open AI’s GPT to generate common misspellings from a list of keywords.
KEYWORDS_OPENAI Use Open AI’s GPT to generate advertising keywords from a product description.
META_DESCRIPTION_OPENAI Use Open AI’s GPT model to generate a meta description for a page using a list of keywords.
SENTIMENT_ANALYSIS_OPENAI Use Open AI’s GPT model to generate a sentiment analysis on your brand's social media comment or product review.
Try them in our automation template.
What's more?
50+ integrations with tools in your tech stack
Rows has 50+ integrations with tools like Notion, LinkedIn, GA4, Instagram, Facebook, Gmail, Hubspot, MailChimp, Stripe, Salesforce, e.t.c
Integrating with numerous platforms means data can easily be transferred from multiple marketing channels to a spreadsheet. This helps you avoid data silos and facilitate a comprehensive marketing report.
Use case example:
Connecting LinkedIn with Rows gives you the power to retrieve the insights and metrics for your LinkedIn pages and posts in a spreadsheet. For example, you can use about four functions to retrieve information about your LinkedIn account.
Curious to know? Check how to retrieve insights from LinkedIn using Rows.
Pros and Cons
✅ Has more than 50 native integrations.
✅ Easy to analyze and visualize data, especially for non-data-friendly users.
❌ Doesn’t have an offline app.
Discover more about all possible use cases of AI in Rows.
Rows Pricing
Rows offers a free forever plan that’s quite generous. It lets you onboard unlimited members and up to 10 guests and execute up to 50 integration tasks monthly.
If you want to get rid of these limits and want access to more premium features, Rows has three paid plans to choose from:
Plus: $15/month/member, up to 25 guests, unlimited integration tasks & daily data refresh.
Pro: $22/month/member, up to 100 guests, unlimited integration tasks & hourly data refresh.
Enterprise: Custom price for advanced API usage and workflows
2. Gemini AI: Best for Google Workspace
If you've got Gemini in your workspace, you can do many things and make your life super easy.
Gemini AI for Google Workspace is an AI-powered assistant built into Google's suite of productivity apps called Google Workspace — from Drive to Docs to Gmail and any Google tools.
It uses advanced language processing to help users with tasks like creating emails, branded materials, social media posts, and a lot more helping you save time. From there, you review and apply your creative touches to get your message out into the world.
Key features:
Smart automation
Creative brainstorming
AI assistant writer
Natural language processing
Enhanced collaboration
Bookkeeping
Pros and cons:
✅ Integration to Google workspace
✅ Easy to use
❌ Limited emotional intelligence
3. Claude AI: Best for AI chatbot
Claude is a leading advanced AI assistant developed by Anthropic. It is an AI-powered conversational assistant based on constitutional AI principles and the Claude 3 model family, including Claude 3 Opus, Claude 3.5 Sonnet, and Claude Haiku. It excels at complex analysis, detailed explanations, and nuanced understanding while maintaining high standards of safety and ethical behavior.
It can handle a diverse array of tasks, such as: Writing academic papers, technical documentation, or programming code; conducting in-depth analysis and research synthesis; assisting with mathematical calculations and problem-solving; and engaging in thoughtful discussions on complex topics.
Key features:
Constitutional AI framework
Advanced reasoning capabilities
Mathematical and scientific expertise
Contextual understanding
Nuanced content generation
Pros and cons:
✅ Easy to use
✅ Powerful
❌ Chatbots are only accessible only through ChatGPT
Pricing: Free plan available; Claude AI pro costs $20/month.
4. Midjourney: Best for image generation
Want to create fun pictures without coding? That's what Midjourney can do. Midjourney is a popular tool online that lets users create pictures without needing to learn how to code. People can talk to the bot using Discord's chat app. It helps produce custom visuals tailored to campaigns. It’s a go-to for creating attention-grabbing social media posts.
Key Features:
Generates unique, high-quality images.
Offers diverse styles to fit branding needs.
Variation mode
Machine learning
Realistic image generation
Customization
Pros and cons:
✅ Great for enhancing creative projects.
✅ Offers flexibility to match any campaign vision.
❌ Sometimes, it takes multiple tries to get exactly what you need.
Pricing: Monthly plans start at $10. There is no free plan.
5. Grammarly: Best for editing and proofreading
Do you know those little grammatical errors you spot after you publish written material? Yeah, Grammarly saves your blushes. Grammarly sharpens writing by catching errors and suggesting improvements. We’ve used it to cut revision cycles and maintain a professional tone across all client communications.
Key Features:
Suggests grammar, spelling, and style improvements in real-time.
Adjust tone to fit your target audience.
Easy Integration with tools like Google Docs and other content management systems.
Pros and cons:
✅ Polishes content for clarity and quality
✅ Simple enough for anyone to use
❌ Some recommendations can feel overly formal.
Pricing: Pricing starts at $12 /monthly. Three is a free plan, limited to 100 AI text prompts.
Your personal AI Analyst
Get answers, draw insights, build charts, and run what-if scenarios. All by asking.
Try it now (it's free)6. Fireflies AI: Best for recording meetings and note-taking
As a small business owner, you know how tough it is to juggle multiple meetings in a week. If you depend on manual tracking and note-taking, you'll lose track when things get overwhelming.
Fireflies.ai is an AI meeting assistant that automatically records, transcribes, and analyzes conversations across video calls, phone calls, and in-person meetings
Fireflies create a searchable archive of client reactions, questions, and feedback for pitches and client.
Key features:
Automated meeting recording
AI-powered summaries
Meeting compliance and security
Seamless Integrations
Pros and cons:
✅ AI-powered summaries
❌ Costly to get advanced features
❌ Transcription accuracy varies
Pricing: Fireflies offers a free plan with 800 minutes of meeting storage; paid plans start at $18/user/month.
7. Descript: Best for AI video editing
Descript is an AI-powered video editing and podcast creation tool that helps you script, storyboard, record, transcribe, edit, cut, and trim videos. Additionally,
One of Descript's standout features is its ability to create automatic transcriptions. All you need to do is upload your video, and Descript will transcribe the dialogue into text. From there, you can edit the video by changing the text, just like editing a document.
Key features:
Background noise remover
Vocie enhancer
Video effects
AI content repurposer
Pros and cons
✅ Remote recording in 4K.
✅ User friendly.
✅ Social post writer who writes promotional copy for your podcasts.
❌ No app for mobile recording—just a Mac, Windows, and browser option.
Pricing: Free plan available. Paid plans start at $12 per user/month.
8. Notion AI: Best AI small business planning and productivity
Knowledge, answers, ideas. One-click away” — that's what Notion AI is made for. Notion is a versatile all-in-one workspace and productivity tool that allows users to take notes, manage tasks and projects, collaborate with teams, and organize information in a customizable way.
Notion AI helps you get answers to questions you ask, write better, and auto-fill data quicker.
Key features:
Natural language processing
Automation of repetitive tasks
Project management
Data entry
Pros and cons:
✅ Multilingual capabilities. You can write in Japanese, Spanish, German, and more.
✅ Email pitch editor to help you edit your proposals
❌ The answers to your questions will not always be accurate.
Pricing: Add to your workspace for $8 / member/month billed annually or $10 / member/month billed monthly.
Good news! Rows integrates perfectly with Notion — You can import your Notion databases in Rows. Find out how here.
9. Zendesk AI: Best for customer service
Being a customer service agent has never been easier. You need to offer your customer support team artificial intelligence tools that provide full context and guidance on approaching interactions. That's when Zendesk AI comes in. It helps in enhancing customer service. It analyze customer interactions and improves customer experience and increase client retention.
It is one of the best customer service tools on the market. Most clients face one issue or another during onboarding, so your customer service team may need an AI assistant or self-service to help out.
Key features:
24/7 customer service
Auto replies
AI assistant
Pros and Cons
✅ Zendesk announced a partnership with OpenAI in April. This means it's now powered by GPT-4, too.
❌ It is expensive
Pricing: The AI feature is contained in the advanced Zendesk suite plan, which starts at $55/month
10. Surfer SEO: Best for content optimization
To maximize your SEO practices, optimize your content assets so they rank on SERPs. Surfer is a content optimization tool designed to improve your website’s content through keyword optimization and research. It works by providing data-driven insights from other content assets on SERPs.
One of its standout features is its content editor — which enables you to import, write, and optimize content for search. It uses Artificial intelligence and NLP to automatically suggest ideal keywords that can be added to improve your content.
Top features:
Auto-optimize content editor
Internal linking feature
SEO auditor
SERP analyzer
AI content detector
Google Docs integration
Jasper, GSC integrations
Pros and cons:
✅ Time saver for content writers
✅ Excellent content editor
❌ Overdependence can lead to keyword stuffing
Pricing: It's essential plan starts at $99/month. 7-day free trial available.
Your personal AI Analyst
Get answers, draw insights, build charts, and run what-if scenarios. All by asking.
Try it now (it's free)Conclusion — Start using Rows today!
There you have it – the 10 best AI tools for Small businesses. Next step is for you to finalize the one that suits your business needs.
At Rows, we help you create tidy, flexible, and highly customized spreadsheets for your business.
Whether you are a marketing manager, SEO growth advisor, or SEO team lead., Rows is perfect for your reports. So what next? Go to Rows.com, import data and start automating
