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Published at Sun May 07 2023 in
Rows HQ

2023 W18 - Reduce Burn!

Blog - money

Every week I post about one thing that happened at Rows. We're building in public!


Last week we optimized our burn a bit.

On our Board, we committed to higher discipline on the cost side and reduce 10% of burn there.

To cut, we looked at costs and optimized tactically:

  • We rented a part of our office, which lowers the total cost for us. As we're remote, this also invites more people in!

  • This includes subletting some empty space we have outside the office for parking. We made this change easy on us, with bulk contracts and 6 month terms so that our ops person doesn't waste time chasing payments.

  • We applied for more discounts and grants from our cloud providers - and got them!

  • This is more of a lucky one, but recently the local government in PT made a change in labor law reducing a part of the social security contribution. Bonus burn contribution!

Revenue will also contribute to burn reduction:

  • Our continued user growth will mean more upgrades. Our bold upcoming improvements in conversion rate (!) will certainly help there too. New features will be critical to both efforts.

  • We will also rethink a part of the pricing experience, to have a more thoughtful upgrade path that makes sense for more users. Here, too, features will be super important.

At Rows we have always been on the lower end of costs, with 2 exceptions: we invested quite a bit of money in our office in 2019, and that gave us access to super-low rent, for a long time; and we did our rebrand to Rows.


See you next week!