Building a Loginless Experience for 1B people
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The story behind Instant Rows⚡, the only spreadsheet without a homepage.

Henrique Cruz

Rows HQ
2023 W46 - Finding the 2nd hockey stick
We need to get from a user hockey stick to a revenue hockey stick.

Humberto

Rows HQ
2023 W45 - "Sell me this pen!"
A dinner turns into a sales conversation.

Humberto

Rows HQ
2023 W45 - More AI skills
New AI skills for the win!

Humberto

Rows HQ
2023 W44 - Initiative, Initiative, Initiative
An engineer shipped a much needed, but unplanned feature: a sum-up bar!

Humberto

Rows HQ
2023 W43 - 1 year of Building in Public
One year of Building in Public, reviewing our top 2 mistakes, and another loaded week!

Humberto

Rows HQ
2023 W42 - That Sale
We closed another custom Rows plan, one that fits well into what we're doing and where we want to go.

Humberto

Rows HQ
2023 W41 - WhatsApp business
WhatsApp is a surprisingly good tool to communicate with potential SaaS customers.

Humberto

Rows HQ
2023 W40 - Pricing v2
Last week we launched new pricing plans. They are *much* simpler, and highlight our Integrations and OpenAI experience.

Humberto

Rows HQ
2023 W39 - Hockey Stick → Next steps
We're growing users fast, time to go ballistic on other issues: activation and monetization.

Humberto