Cohort analysis

Build your cohort analysis to track user retention over time.

100% spreadsheet

Connected to your data

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About Cohort analysis

Cohort analysis is a method that allows you to track the behavior of subsets of customers that share common characteristics – referred to as cohorts – over time. In the digital world, marketers and founders use it to monitor user retention over time or compute the lifetime value (LTV) of a product.

This template employs cohorts to help you compute your customers' retention and churn rate, starting from a simple list of sales.

List your users' purchases in the 'Sales data' table
The spreadsheet will automatically build cohorts and track how they evolve.

How it works

Get started

Click on 'Use template' and start using it right away. No forms, no signup. Your data first.

Customize the template

Add rows and columns to existing tables, personalize formats, insert a pivot or plot data on charts. Feel home with all the regular functions and shortcuts that make spreadsheets great.

Embed tables and charts

Click on the option menu to embed tables and chart on your Notion, Confluence or any other iframe-ready documents

Share with your team

Click on the 'Share' button to invite your colleagues to work on the spreadsheet, or share it privately with the link.

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Questions and answers

Can I use Rows for free?

Yes, Rows comes with a Free plan that includes unlimited spreadsheets and templates, unlimited workspace members, up to 10 guests and up to 50 integration tasks per month. Discover more about our pricing plans.