How to Track LinkedIn Followers [2025]
LinkedIn has over 1 billion members worldwide, which keeps increasing year-on-year.
Plus, LinkedIn is 277% more effective at generating high-quality leads than Facebook and Twitter. This means that LinkedIn is a quality platform to leverage for your brand's growth, especially if you are in B2B.
With LinkedIn company pages, you can grow your brand visibility and target more leads in real-time. To make the most of it, you must track your LinkedIn followers to determine how your audience interacts with your content and how your presence on the platform grows over time.
In this article, you'll learn how to track your LinkedIn followers using Rows.
Why Tracking LinkedIn Followers Is Important
Tracking your LinkedIn followers base and trends provides insights into your audience preferences, demographics, and engagement patterns. Below are four benefits of tracking LinkedIn followers.
1. It helps you measure the impact of your LinkedIn content strategy
Follower tracking helps quantify the value of your LinkedIn presence. When your company’s page is garnering more followers than usual, that could mean that your content is performing at a high level.
2. It helps you understand your audience.
To thrive on LinkedIn, you need an adept understanding of your ideal buyer. This will enable you to tailor your content for a specific group of people. With a good LinkedIn follower tracker, you can have a bird' s-eye view of your audience demographics and their roles in their company.
3. It improves competitor analysis.
With a LinkedIn followers tracker, you can identify the strengths and weaknesses of your competitors' LinkedIn strategies by comparing their follower counts over some time.
4. It fosters DM connections
Understanding follower growth patterns can reveal opportunities for networking. Engaging with new followers via DM can lead to valuable connections, partnerships, and collaborations.
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How to Track Linkedin Followers
There are two major options to tracking your LinkedIn followers —
Option A: Tracking via LinkedIn’s built-in analytics tools
Option B: Using third-party tools like Rows to automate data collection from LinkedIn pages.
To use option A, visit the homepage of your LinkedIn company’s page. Scroll through and click on analytics
Once you click on Analytics, select the tab 'Follower' and you’ll see an overview page highlights and metrics. You can track the followers over time:
And the demographics by location, company size, industry and job function:
How to track Linkedin followers with Rows Linkedin follower tracker
You can track your LinkedIn Page's follower growth over time automatically with our easy to use and flexible spreadsheet template.
On the web version of LinkedIn, you can see the number of followers you have on a Company Page, but not easily track its evolution over time. This is why many people eventually end up performing it manually by recording the number every single day.
This template leverages Rows integration with LinkedIn API and works as a basic LinkedIn follower counter: it automates the process, offering a daily snapshot of the number of followers of any LinkedIn Company page.
Below are the steps you need to take to track your LinkedIn page followers with Rows:
All you need to do is enter the name of the LinkedIn Company page you want to monitor: the SCHEDULE function will take care of everything, fetching the follower base size every day and adding a new record in a log table.
A line chart will help you visualize the trend over time.
Step 1: Visit Rows' LinkedIn followers tracker page
Go to the page and sign up if you don't have an account Rows. What's more? Rows offers a login less route when next you visit the page — this makes it easier for you to hit the ground running.
Step 2: Click “Use template”
To use the template, click “use template”.
Step 3: Click “Create spreadsheet”
The next step is to click on “create spreadsheet”. As pointed earlier, Rows is a spreadsheet tool and offers different spreadsheet templates that cater for data collection and dashboard reports.
Step 4: Configure LinkedIn pages to Rows
Configure LinkedIn page integration to Rows. Without doing this, you'll be unable to fetch data from your page
Step 5: Add page name and schedule daily refresh
Your page name is the username of your LinkedIn page — more often than not, it'll be your company's name. There is a default option' every day' already setup for data refresh — this means you'll be kept up to date with your LinkedIn data daily.
Here's how the LinkedIn page followers tracker work —
If you look at the top right corner of the dashboard you'll find:
- In the aux page a table fetches the follower count at the defined schedule
- The Followers by date table consolidates it into a daily log, including daily growth rate
- The chart displays the followers trend and %change over time.
Key Metrics to Monitor for LinkedIn Followers
When tracking LinkedIn followers, you must understand the most relevant metrics. For example, a consistent increase in followers paired with high engagement rates indicates effective content that resonates with your audience.
Metrics like growth rate, engagement rate, and audience demographics provide valuable insights. Let's take a look at some of these metrics:
Engagement rate and post impressions
Engagement measure how your content resonates with followers. You can discover this through total interactions per post. Interactions like shares, and comments indicate engagement. Monitor these rates across different content types. Plus, you can check profile engagement — when you post a count and you find a surge in page views, that indicates an engaging content
Growth metrics
This metric reveals the number of followers you've amassed over a particular period of time. It measures it based on the average monthly increase. Growth metrics revolves around follower growth over time and trend of followers based on particular period.
Audience metrics
Audience metrics comprise follower activity and demographic analysis. Who is in your follower base? What role do they occupy in their place of work? What is the size of their employee organization? And where do they reside? Match this against your ideal customer profile to measure the quality of audience you want to target.
Tips to Grow Your LinkedIn Followers
LinkedIn is fast becoming a solid ground for businesses to thrive and gain dominance in their industries. The first step to take is to find your voice, go in there and loud it from the rooftops. Next, set up your LinkedIn company page and create a LinkedIn marketing strategy.
Here are 5 tips you can use to grow your LinkedIn followers:
Post high quality content consistently — it doesn't have to be everyday. Find a frequency you can keep to and share consistently.
Collaborate with creator influencers — leverage influencers to build your following. Collaborate with your network
Encourage employee advocacy — speak to employers and encourage them to share content from your LinkedIn page.
Follow LinkedIn trends — hop on trends that are relevant, this can make content go viral
Join communities and share your content.
ICYMI:
https://rows.com/templates/track-instagram-follower-growth
https://rows.com/templates/track-facebook-follower-growth
https://rows.com/templates/tiktok-follower-counter
Conclusion — Start using Rows’ LinkedIn followers tracker today
There's no one-size-fit-all approach for tracking followers on LinkedIn — but one of the best options to take is to merge native analytics and external analytics.
So, say you look through your LinkedIn analytics, you can go to Rows and check out a more comprehensive overview of followers' growth trends.
Ross's spreadsheet template is easy to use, flexible and has a tidy UI. The sweetest part is that you can use our AI analyst and OPENAI integration to make the most out of your data.
