2023 W39 - Hockey Stick → Next steps

Humberto Ayres Pereira, CEO and Co-Founder, Rows

Every week I post about one thing that happened at Rows. We're building in public!

This week our Growth chief posted about our recent, and sustained, growth spurt. This post got a lot of attention. As we turn to Q4, I'll spend this post focusing on next steps, which are very clear btw → Activation and Monetization.

A real head turner, this chart.

How we got to this growth has been talked about plenty:

AI Analyst✨ - our smart feature that answers questions about the data, even before you ask it anything. Read all about it here and here.
Instant Rows⚡️- killed the homepage, got lots more conversions. How we did it here.
The silent killer - improve the product across the board, help users.

So what? How's the business, and what comes next?

To cut the conversation short, this is where Rows stands:

Acquisition: ✅✅✅
Activation: ✅
Retention: ✅✅
Activity: ✅✅
Revenue: 🔨

(Legend: If you're trying to beat Microsoft and Google, only ✔️✔️✔️ is acceptable.)

Or, in longer form, we have no trouble attracting *many* people to the product, yet only a fraction of those execute 15 actions we think are needed for them to succeed, and we know we can do better. Those who do the 15 steps come back more often, and the retention shows signs of continuous improvement - even at much higher numbers. Those users are also fairly active and use a bunch of things, from functions to charts, the AI.. Finally, we have to monetize the product better: our existing plans are limited, hard to understand and have few premium features. This is WIP.

So now we're focusing on two fronts:

improve the conversion flow from registered user into full activated user, by making the initial journey much more obvious (read, convenient); and
understand on what larger teams are doing, and monetize that. How do we know which features are worth monetizing? As an example, if you're using lots of data sources, and want to refresh it very often, likely you're in a company setting.

More news soon.

Go build spreadsheets. And see you next week.

- H