Google Analytics

Website acquisition device report

Compare the main acquisition metrics across devices - mobile, desktop and tablet - using Google Analytics data.

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Only in the last 5 years, worldwide mobile traffic has grown by an astonishing 54% compound annual growth rate. This resulted in a overwhelming attention put by marketers on how websites perform in acquiring and retaining users using different devices.

This report leverages data from Google Analytics to let you gather all the main traffic KPIs for your website, mobile app, e-commerce platform, and more, across different devices.

This template saves you the hassle and allows you to automate data collection, tracking, and reporting, all in a spreadsheet.

How it works

  • Choose the Google Analytics account you want to use.
  • Choose a page path and a date range
  • Optionally specify filters and segements to refine your report's results
  • Compare the main traffic acquisition metrics across devices and their progression over time.

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